Product Marketing Manager

Product Marketing Manager

£60,000 – £80,000 doe

EdTech

This company is transforming digital learning through its state of the art AI

Customers receive an immersive & collaborative online experience whilst learning from some of the BEST universities in the world!

They are now the market leader in digital courses in FinTech, Cybersecurity, SpaceTech & HealthTech

We’re looking for a PRODUCT MARKETING MANAGER to join the team!

You will lead with a test and learn mindset and will strategically manage an overall marketing plan, both executing as an individual product marketer, as well as coordinating with and leveraging team members across the product, business, marketing teams.

Your Day-to-Day

• Provide consumer & competitor design insight during the product (online courses) design process
• Lead go-to-market and strategic marketing plans and launches for new and existing products that drive results within our acquisition funnel
• Deliver on acquisition and growth targets leveraging data-backed ideas with execution working across product, marketing, data science, business and analytics
• Work with the analytics team to develop KPIs and goals. Then optimise marketing campaigns based on results
• Understand market needs, market context and competition. Build unique and differentiated positioning and messaging for university and partner courses
• Maintain strong cross-team communication and performance reporting, including at executive level

What we’re looking for

• 4+ years of consumer product marketing experience
• Expertise in end-to-end Product Marketing supporting marketing strategy development and cross-functional execution
• A highly analytical mindset with an ROI-focused approach to marketing investment
• Knowledge of SEO, SEM and content marketing
• Results, and action-oriented mindset with strong desire to test and learn and execute on learnings with experience using A/B testing platforms like Optimizely

Benefits

• Health Insurance incl vision and dental
• 401K
• stock options
• Education Benefit to study WHATEVER course you want online
• Unlimited PTO
• Working and growing with an amazing team, in a high growth startup to transform online education

For more details, please apply or email Connor at cberry@welovesalt.com