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Retention and Growth Marketing Manager

Marketing & Communications

Greater London Permanent £55000 - £65000 per annum + Bonus

Retention & Demand Generation Manager – London – £60-65K plus Bonus


My client is a UK based privately held computer software company based in the heart of London, that provide open source software, covering the majority of public cloud workloads and large-scale private cloud deployments. Their product is also the preferred choice to develop and run applications such as AI or blockchain. In addition to all of this, they are also leading in smart IoT with new smart gateways, self-driving cars and advanced humanoid robots being developed. They provide Enterprise product, support and services.


The marketing team are now looking for a Retention & Growth Marketing Lead based in London to develop and deliver worldwide partner marketing programs.

Main Job Responsibilities:

  • Own key retention and growth marketing programs, leading the analytics, strategy development, execution, reporting and continuous improvement loop on these initiatives
  • Analyse and segment the customer base to identify reactivation and upsell opportunities across the product offerings
  • Understand customer needs through surveys, interviews, and product usage and be a conduit for the voice of the customer to the product team and the company
  • Develop, test and implement life cycle marketing strategies aimed at optimising engagement, loyalty, retention and growth
  • Collaborate on the creation of segmented onboarding and engagement programs for customers that drive active use of Canonical products and ultimately retention
  • Manage cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution
  • Establish business requirements for analysis and reporting on the success of programs and retention revenue
  • Own retention KPIs and revenue for the Core business and communicate progress versus plan.

Please ONLY apply if you possess the following:

  • Bachelor’s degree in marketing or business or computer science
  • 5 or more years of experience at B2B SaaS, cloud or business strategy consulting firm, with at least two years running retention marketing programs in a SaaS or related B2B business
  • Data-Driven Marketer: Comfortable with large sets of digital marketing and product usage data to glean critical insight to inform marketing and conversion strategy
  • Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
  • Strong communicator, listener and presenter: Able to team and interact professionally with stakeholders of all levels across engineering, managers and executives
  • Willingness to roll up sleeves
  • Ability to work and thrive in a self-starter, fast-paced and changing environment
  • Experience with working effectively in an agile, iterative test-and-learn marketing environment

To apply for the Retention & Demand Generation Manager position, please click the ‘Apply’ button or email

Job Reference: LXH/1802-132730

Salary: £55000 - £65000 per annum + Bonus

Salary per: Annum

Job Duration:

Job Start Date: ASAP

Apply Now

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