Senior B2B Marketing Executive

Senior B2B Marketing Executive – London – £30-35K

THE COMPANY

Founded in 2015 backed by leading VC; now 120 people strong with offices based across London, New York and Israel – and they are constantly growing…

My client is an all-in-one, cloud-based people management platform that gives fast-growing businesses a better way to engage and manage their employees.

They radically streamline admin and improves employees’ experiences with a smart mobile app, a personalised benefits store and inviting onboarding and survey tools. The rich real-time data in the company gives decision-makers valuable insights and helps employees feel more connected to the people they work with – wherever they are in the world.

Job Responsibilities

Working with the UK Head of Marketing, you will be responsible for:

Campaign management:

• Lead the execution, management and measurement of all DM campaigns
• Working with sales team leads to agree and implement data processes
• Work with sales and marketing operations lead to track all campaign activity, analyse and summarize results
• Build supplier network to source and order, quality, well priced gifts – with fast turnaround times when needed
• Work with the sales and marketing teams to oversee ongoing data collection
• Manage social promotions and engagement for all campaigns – working with the head of content (based in Israel)
• Effectively communicating all stages of the campaign with the UK sales team
• Working closely with Head of UK Marketing to set strategy, KPIs and ensure best practice

Event Management:

• Owning the UK events plan
• Sourcing and liaising with speakers to ensure event details and agenda topics are clear
• Adding events to the brand’s website and social channels – managing promotions and ensure KPIs re: attendees are met
• Taking the lead on ensuring invites are sent to relevant data lists
• Managing ‘on the day’ event logistics
• Executing pre and post event nurturing campaigns
• Handing leads over to the SDR team and ensuring successful follow ups
• Collecting and collating attendee feedback on the event topic and experience
• Drafting post event blogs

Sales support:

• Keeping existing sales collateral up to date and relevant
• Using the sales briefing form to determine when new collateral is needed – and what value it could add
• Collecting regular feedback on uses and success of sales collateral
• Keeping the sales team updated with collateral and content additions
• Working with Head of UK Marketing and sales leads to build and measure targeted campaigns
• Demonstrating best practice with all sales and marketing systems

Digital:

• Understanding and communicating all marketing reports and KPIs
• Supporting HQ team with social and web content as needed
• Ongoing awareness and research around key words, PPC and organic SEO

Skills and requirements

• At least 3 years B2B marketing experience (ideally in the technology sector) – including working directly with a sales team
• Marketing, English language, or related degree preferred
• A real passion for marketing and a desire to build a marketing career
• Event management and copy-writing experience
• Excellent communication skills
• A strong, commercial understanding of campaign and social media tracking
• The ability and confidence to network and build relationships
• The ability to work in a fast paced, demanding, fast growing start-up environment
• Lots of creativity
• A real can-do attitude and someone who gets things done!

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