Senior Campaigns Marketing Manager

Senior Campaign Marketing Manager – West London – £51-65K plus Bonus

THE COMPANY

My client has had an exciting journey since they started just 8 years ago. Award winning, super-fast broadband is their proposition to both residential and businesses. Whilst their network across the UK expands further, their 500 strong team are growing!

There’s no better time to join!

THE ROLE

The Senior Campaign Manager will focus on consumer customers as the most part and will help plan, develop, coordinate, track and optimise the acquisition campaigns for the brands fibre broadband proposition. This will also include specific ownership for Direct Marketing and Email, along with management of a small team.

Campaigns cover seasonal, promotional and ‘Always On’ Marketing. Targeting prospects at locations where the network is rolling out. Working with multiple teams, specialists and third-party agencies to execute targeted and personalised multi-channel campaigns that demonstrate the brand and product USPs.

Key Deliverables:

• Optimising campaigns and promotions around ARPU and CPA
• Best practice Direct Response Advertising and email marketing utilising targeting and personalisation
• Innovative marketing solutions that use data to win
• Daily knowledge of numbers and systematic optimisation against it
• Generating ‘Registered Interest’, a database of customer prospects for future targeting
• Optimising CPA
• Lead and inspire a team
• Smart and fair supplier relationships that are built to promote growth and success for both parties
• Supporting in the development of systems and processes that enable 1:1 automated marketing
• Adopting a growth marketing mindset of continuous improvement and optimisation.

Please ONLY apply if you possess the following:

• At least 5 years’ experience within a consumer subscriptions business delivering multi-channel acquisition marketing campaigns
• Excellent knowledge of the offline and digital channels
• Experience of managing and developing a team
• Strong experience of briefing creative and managing agencies
• Experience with direct marketing, email marketing best practices industry trends and data protection
• Experience and working knowledge of marketing automation systems, analytics and reporting tools
• Flexible and agile approach.

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