Senior Channel Marketing Manager

My Client, a tech giant is in the market for an experienced Senior Channel Marketing Manager to support their Mobile Enhancement & IoT team. This role presents an opportunity to be part of an exciting business development area within the company. Working closely with the Brand and Product teams this includes GTM planning and execution of new product launches, life cycle management and budget ownership. This role is not account specific but must work directly with the Heads of Channel Marketing and Head of Mobile Enhancement & IoT Team to ensure the growth targets are met for this exciting development area.

Key Responsibilities:

Using consumer insight, and working with Product Management and Market Intelligence Teams, develop
and implement long-term category marketing strategy that can be translated into short & medium term
actionable plans for the CMM’s and commercial teams to implement.

Project-manage key growth opportunities from concept through to execution in an omni-channel
environment. Identify key KPI’s and success metrics to deliver excellent execution and innovation within
each category. Working with a broad cross-functional team this role will be accountable for the delivery
of each project.

Understand key growth accounts and the opportunities that exist in each one. Develop prosperous
relationships at all levels in the account with the purpose of planning and implementing growth plans
that fulfil the long-term strategy in a timely, creative way.

Take learning’s and insight from the shopper excellence team to ensure these opportunities are
delivering the optimal journey for the customer.

Anticipate the competitive forces both in the market and channels, and plan for such events to limit the
potential negative effect within the Mobile Enhancement categories.

Understand how my clients smartphone base communications can support our growth strategies and develop
a plan to utilise this more effectively. Set KPI’s and run trials to drive efficiency and deliver an effective
plan for execution.

Working with all relevant teams Brand, Digital, HQ and EO Marketing – initiate and manage improved
content production for these categories.

Identify and update best practice for each category and channel. Use this best-practice to build strong
relationships and drive performance improvement to the long-term strategy and goals through credible
sharing of data and insight.

As part of each quarterly roadmap – develop a robust creative brief for brand and / or creative agencies
to ensure there is impactful and market-leading assets to be executed by CM, Digital and Retail teams.

Be responsible for ensuring the marketing accrual budget is allocated in a cost effective manner to
maximize ROI.

To be successful in this role you ideally have:

* Background in marketing of IT hardware (e.g. PC, Print, Display/AV, Telecoms)
* Proven ability to develop marketing plans enabling growth targets
* Ability to drive performance through virtual teams
* Motivation to continually improve performance
* Proven experience delivering against robust marketing KPI’s
* Outstanding ability to influence and persuade
* Ability to succeed in highly complex and very fast paced environments
* Must be flexible and adaptable
* Experience in running/managing virtual, cross-functional teams

If keen to apply, email CV to egardiner@welovesalt.com

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