Senior Shopper Marketing Manager

Marketing & Communications Jobs

My client is investing in category and shopper expertise within their Consumer and Market Intelligence (CMI) team in order to demonstrate our extensive knowledge of consumer and shopper behaviour coupled with their market share position within the industry, to elevate their relationship with our retailer partners and drive category value growth and shopper delight.

My client has created a new function whose purpose is to develop and deploy category management and shopper experience programmes for each of their categories across all European markets.

The team is responsible for shopper insights, market capability assessments, retail management and the path to purchase shopper experience to drive changing shopper behaviour within their key Partner’s stores and deliver category value growth.

  • Identify and develop category /shopper opportunities in our key partners across Europe and support the development of local and international joint business plans.
  • Track category performance related to retailer presence vs market / channel and develop growth opportunities based on identified growth drivers.
  • Engage retailers with recommended ranging, comms, layout principles based on insights.
  • Develop subsidiaries capabilities by implanting the shopper approach within the countries with an aim to drive the programme locally and help overcome commercial challenges.

What does my client need for this role?

  • Driven, adaptable, high self-awareness, delivery focussed, flexible.
  • Ability to work autonomously
  • High self-motivation with the ability to identify opportunities and translate them into ideas, solutions, initiatives that directly impact business retail performance & shopper satisfaction.
  • Ability to engage and influence senior leaders and their teams both internally and externally.
  • Solid experience (7+ years) working within an FMCG organisation adept in category management / shopper programmes including retail management / operations at a European level. Experience and insights within consumer electronics business an advantage.
  • Excellent organisational skills and programme management essential.
  • Solid understanding for how to apply business / category strategy and insights to impact sales
  • Ability to handle multiple data sources and consolidate and simplify into efficient insights and delivery programs
  • Comfortable with interpretation of data sets and application to the business
  • Concrete understanding of how to build solid working relationships and communication with partners globally, locally and locally.
  • Good communication skills and ability to work with people across multiple teams that do not work or report directly to CMI and the RMI team.

If keen to apply email CV to

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website

Job Reference: JO-1903-146036


Salary per: Day

Job Duration: 9 Months

Job Start Date: 01/04/2019

Job Type:

Job Location:

Apply Now

Here are some related jobs

Analytics Jobs

UGC and Acqusition Optimisation Manager

Role: UGC Content and Acquisition Optimisation Manager Location: Amsterdam Contract length: 6 month initial Day rate: Up to €480 Salt are working to build out the digital capabilities of one…

€350.00 - €480.00 per day
Marketing & Communications Jobs

Digital CX Manager – Online Retail

My client are looking for a digital customer journey manager to work on their flagship client and driver best-in-class customer experience on retail websites. This will be a rolling contract…

£350.00 - £450.00 per day
Marketing & Communications Jobs

Digital Messaging Specialist – Arabic Speaker

Digital Messaging Specialist - Arabic Speaker The Company My client is a financial services giant who are a truly global business. They are one of the largest companies in the…

£35000.00 - £45000.00 per annum

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.