Digital Marketing Manager (Social)

My Client, a leading entertainment business is looking for someone with good Digital and Social experience, to join their team of 6 of a 12 month contract.

This is an amazing 12 month Digital Marketing Manager role, working with amazing artists and record labels!

The role:

You will be responsible for devising best in class digital marketing and social media strategies ; the setting and achieving of campaign-specific objectives & KPIs; the coordination/creation and upkeep of regularly updated social media strategies and the preparation of reports to inform key stakeholders & strategy moving forward.

The ideal candidate will possess excellent verbal/written communication & copy-writing skills, have
expert knowledge of social media & digital marketing, be highly creative and have a passion for the
digital opportunities for artist’s and their audience.

Responsibilities:

Creative

• Work with creative, insight, marketing & management to articulate and communicate an
  artist’s positioning online as well as, short- and long-term campaign objectives.

• Responsible for developing, soliciting and executing content marketing opportunities in
  conjunction with the central creative teams & Marketing team.

• Drive innovation and creativity through all facets of the campaign

Digital Strategy

• Plan & deliver campaigns effectively, setting & reaching objectives & KPIs

• Use native platform analytics and a range of other platforms/tools to analyse audience-related and
  performance data, creating meaningful reports that can inform key stakeholders

• Actively contribute to and participate in planning and creative meetings

• Work with International digital & marketing teams to ensure global optimization of campaigns and
  artist strategy

• Work closely with the CRM team to deliver artist database growth and CRM strategy

• Work with manager and external contacts at social media platforms to deliver engaging artist
  campaigns & ideas

• Identify new and external opportunities for artist promotion.

Digital Advertising

• Spearhead market-leading integrated advertising campaigns from concept to execution across all
  areas of business to continually meet strategic goals.

• Maximise global revenue potential for all artists by close collaboration with international marketing
  & coordinating efforts across departments to drive innovative and engaging campaigns

• Work with media agency, to create holistic media plan across platforms adhering to approved
  project budgets.

Social Strategy

• Devise and implement best in class, audience-led social media strategies, driving fan audience
  growth and ongoing engagement across platforms using insights, best practices and tapping into
  content trends

• In depth knowledge of best practices and guidelines across all social channels

• Identify emerging content, tech updates and social trends and infuse campaigns with creative
  applications of new technology

• Identify and develop relationships with relevant influencers/social media personalities & publishers

Skills:

• Awareness & understanding of evolving technology and ability to research and discover new
  opportunities.

• Proven experience of devising and executing audience-led social strategies based on audience
  insight.

• In-depth knowledge of digital advertising, best practice across all social channels and emerging
  platforms

• Superior understanding of consumer behaviour online

• Passion for social media, online trends & technology

• Passion for copywriting

• Proactive project management & planning skills

• Strong reporting and analytics skills & ability to interpret and present data effectively

• Attention to detail

• Problem-solving skills

• Ability to negotiate and influence at multiple level

• Ability to work in a fast-paced environment

Drop me a copy of your CV to BJeffries@welovesalt.com to find out more!

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