Sportsbook Product Marketing Director

Sportsbook Product Marketing Director – £90k – 130k – London

I am currently recruiting for a Sportsbook Product Marketing Director, for a sports betting and gaming group.

This company are continually looking to grow and adapt with the modern digital age. They’re hugely ambitious and need you to be too.

You’ll have a strong grasp on Product Marketing, understanding what makes a successful product launch and ultimately, what sells. Ensuring new products are operated correctly and monetised to maximise ROI will be a key part of this role.

You’ll need to thoroughly understand the consumer and will work with the regional sportsbook marketing teams to develop messaging and market positioning around product rollouts.

What will you will do:

• Devise strategies that sets new products apart from this companies’ computers, defining strong USP’s.
• Use product analysis, customer insights, interviews, surveys, and focus groups to identify new opportunities.
• Brief agencies and marketing teams on new campaigns. They will need to have a strong message, resulting in greater engagement.

What you will need:

• Experience working in a Product Marketing Director/Head of role before.
• Applications from non- gambling related experiences considered.
• Proven team management experience
• Experience of working in an agile way
• Exceptional communication whilst flexibility to work within a dynamic, ever-changing environment
• Proven experience of scaling products

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