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Subscription Marketing Manager

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Greater London Contract / 2-3 months £250.00 - £325.00 per day

My client, a leading fintech company, is on the hunt for a Subscription Marketing Manager who can support with the strategy and execution for their B2B side of the business.

This role will be a 2-3 month contract initially and is outside of IR35.

The role will play a pivotal role on the B2B marketing team, driving their proposition development and implementation for subscription marketing to drive loyalty and up-selling to their customers.

This role will suit someone who has worked with a subscription business previously in a loyalty or life-cycle marketing role.

This person will have the support of a team of data and web analytic, content and CRM colleagues; however, the client is after someone who has the ability to lead and guide their slightly more junior colleagues.

The focus of this role will focus on these key tasks…

  • Owning subscriber intelligence – from reporting to behavioural insights
  • Driving subscriber engagement and retention campaigns
  • Driving loyalty and delivering a customer advocacy programme
  • Implementation of churn reduction programmes
  • Design and execution of marketing campaigns to hit KPIs

The ideal candidate will have…

  • 4+ years’ experience in a subscription and loyalty marketing role
  • Experience using data insight and intelligence to shape acquisition and retention initiatives
  • An ability to:
    • Address churn and engagement through propensity modelling and segmentation
    • Coordinate and execute acquisition campaigns
    • Manage promotions and discounts to the subscriber base
    • Communicate product features and benefits to improve value
    • Be passionate about subscription marketing, implementing best practices and improving efficiencies

If keen to hear more, please email CV to tbradley@welovesalt.com for more information.

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Job Information

Job Reference: JO-2002-157185
Salary: £250.00 - £325.00 per day
Salary per: day
Job Duration: 2-3 months
Job Start Date: 02/03/2020
Job Industries: Marketing & Communications Jobs
Job Locations: Greater London
Job Types: Contract

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