Head of Digital – London – c. £80K + package

Head of Digital Marketing – London – c. £80K plus package

The Company

My client is a household name and one that many of us have grown up with and love. They are a premium global company in the skincare and cosmetics industry. They have built their foundations on ethical principles and these principles run strong within the company today.

The Role

The role will be responsible for developing the digital marketing approach in conjunction with the Digital Leadership and Brand teams. You will be tasked with delivering customer acquisition and retention goals and maximising return on investment, working collaboratively with local and international teams to execute digital marketing, paid media, SEO, CRM and loyalty sales and marketing plans to achieve budget.

Main Job Responsibilities:

• Responsible for defining the global Digital Marketing plan to deliver sales and customer growth
• Use industry, competitor, agency and in-house insights and analytics to continuously improve effectiveness of digital marketing activity
• Coordinate closely with the Digital Product team to ensure technical SEO changes and other marketing technology requirements are implemented
• Manage global agency and media relationships for paid digital media, SEO, CRM, Google, and Facebook
• Ensure digital marketing best practices are followed by the local and regional teams
• Act as a point of contact with the local and international teams on digital marketing performance
• Present digital marketing plans to Senior Management teams
• Ensure correct measurement and attribution in place to track the performance of digital marketing activity both online and offline to measure return on investment

Key competencies and experience:

• Seasoned digital marketer, with experience ideally from a multichannel retail environment
• Track record of achieving customer acquisition and retention goals and maximizing return on investment
• Experience working in multi-national matrix organisations
• Experience running marketing campaigns across multiple countries
• Experience managing marketing agencies and media partners, Google and Facebook experience essential
• Excellent understanding of retail, ecommerce, SEO, social media, CRM, loyalty and paid digital media
• Strong manager and able to build, develop and motivate a high performing team
• An effective leader able to create buy-in and influence across a large number of stakeholders
• Commercially driven with a focus on the numbers and growth levers
• Marketing expertise in paid search, display, paid social, programmatic, email, SMS, loyalty, and SEO
• Educated to degree level or equivalent

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com