CMO – Retail – Lonodon – c. £80K plus equity

CMO – Retail – London – c. £80K plus equity

The Company

My client are are an award winning, venture capital backed, health and wellness start-up based in London helping the world relax and sleep easier through audio & data. Their app-based software and audio products provide adaptive audio content and coaching clinically shown to induce and protect relaxation. They are now shipping units to 50 countries globally.

The role:-

My client is looking for a data-driven, omni-channel marketing leader who has previously been responsible for successfully scaling a DTC products business.

Main Job Responsibilities:

• Work closely with the leadership team to define the growth strategy of the brand and business
• Devise and deliver data-driven multi-channel campaigns to build awareness and drive sales and subscriptions of their products.
• Execute on growth campaigns, manage marketing budgets and balance marketing efforts across all channels
• Help develop the brand and message and ensure we tell a consistent story across all customer touch points
• Manage third party agencies tasked with executing campaigns, producing creative etc

Essential skills/experience:

• You can demonstrate having successfully built the marketing function for a DTC brand from the ground up
• You’re as comfortable devising high-level strategy as you are delivering, analysing and juggling campaigns across all channels
• You’re focused on the customer, generating insights from current and future customers and ensure they shape all marketing messages
• Thorough knowledge of marketing principles, brand, product and service management
• An omnichannel marketer, but with a depth of experience in driving revenue through a brand’s direct digital channels

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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