Global Digital Marketing Strategy Lead

Global Digital Marketing Strategy Lead – London – up to £125K plus Bonus

THE COMPANY

My client is one of the world’s most recognised brands!

With strong exposure in over 20 key markets, it’s no surprise that their Enterprise proposition is going from strength to strength.

With over 1400 customers across many verticals; they are now looking for a strong centrally based digital marketing strategist who can help the team optimised their digital touchpoints – from marketing automation to social media. This person will not only advise, plan and help engagement, but will also be looked upon as a mentor for a team that is 12 strong and growing!

THE ROLE

As Global Digital Marketing Strategy Lead, you will be instrumental in creating a strategy that aligns various applications, technologies and work streams in order for the B2B division to achieve their goals. Your strategy will be to work closely with stakeholders across the entire company internationally as well as colleagues in various in international markets in order create and execute your plan. You will be comfortable working alongside external agencies and will be adept at making the most of such a relationship.

You will have experience of and enjoy the challenge of establishing a marketing function or be able to demonstrate experience of leading a function going through significant change.

Key Responsibilities Include:

· Assume overall responsibility for the strategy, harmonisation, and value delivery across all digital capabilities analytics)

· Serve as an internal beacon of change and as a thought leader within the marketing team, digital experience, Sales Ops, IT, and Opco’s pushing forward new ideas and new ways of working.

· Constantly Identify new opportunities to improve Digital Marketing’s impact by incubating and launching new initiatives aligned to best-in-class architecture, processes, and customer experience.

· Launch new services like analytics and insights to improve campaign performance through detailed playbook and toolkit for campaign management and optimisation.

· Provide key requirements and solution thought leadership for marketing’s technology and operations evolution

Please ONLY apply if you possess the following:

· Strong Digital marketing within a B2B – enterprise focused business

· Understanding of marketing performance and data-driven optimisation approaches

· Understanding of Social, Digital, CMS, DMPs, and marketing automation platforms

· Experience designing and measuring media and audience-based tests in a variety of channels

· Strong analytical skills and experience working in metrics-based companies

· Proven ability to deliver innovative initiatives on tight budgets & in a timely manner.

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website https://welovesalt.com/privacy-policy/.