B2B Head of Growth

B2B Head of Growth £55k-£65k + Stock Options (Influencer Scale-up)

Exciting opportunity for an experienced B2B growth marketer to join a rapidly growing tech scale-up dominating the influencer marketing space!

I am looking to speak to analytical/data-driven Growth marketing managers looking to take the step up to Head of Growth

The successful candidate will be responsible for driving high-quality inbound leads through paid and organic channels, while also testing and improving conversion rates across the funnel

Key Responsibilities:

• To develop & execute the growth marketing strategy
• Generate new leads through paid channels, including but not limited to GoogleAds, Facebook & Instagram
• Report on performance & data from all marketing channels to stakeholders. Then, optimise channels and test & scale new acquisition channels
• Scale current SEO strategy to convert organic traffic
• Liaise with freelancers to create engaging blog & product posts
• Map out user journeys and creating targeted email workflows and drip campaigns to optimise MOFU.
• Work closely with the Sales & Product team to improve growth
• Increase awareness of the brand across the globe

Requirements:

• 6+ years of Marketing / Growth experience in a B2B Tech/Saas start-up environment
• Experience in planning and executing paid campaigns on ​paid search and paid social.
• Experience on-boarding freelance content writers & executing an SEO strategy
• Experience with Marketing Automation platforms (preferably HubSpot)
• Very data/analytical driven
• Experience working in a fast-paced start-up
• ‘Hands-on’ marketer (must be able to execute on your own strategy)

Benefits:

• Pension contributions
• Flexible working (office-based & remote working)
• Fun and friendly office environment in an open-plan office in the heart of London
• Collaborative, transparent and hard-working office culture
• The chance to work with a diverse set of customers on a global scale
• The chance to conquer a new category of business

If this sounds like you, please apply and contact Connor (cberry@welovesalt.com) for full details

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