Head of Marketing (challenger broadband)

Head of Marketing – North London (in office 2-3 days per week) – up to £90K plus Bonus

My client is an exciting challenger start-up within the broadband space, where the goal is to reach consumers and businesses in ‘sticks’ who may have frustrations with their current service providers due to poor connectivity. Ultimately, they challenge the way people thing about rural broadband.

The Role:

Reporting to the CRO, the Head of Marketing will be responsible for developing and implementing a marketing strategy which will encompass the brand values and targets the communication deployments across the UK. You will drive lead generation for the sales team for conversation, whilst putting the brand on the map as a reputable and trusted provider of choice!

(Just some) Key Responsibilities:

· Lead, manage and grow the marketing team

· Report to board level stakeholders

· Own all facets of a marketing strategy and plan, creating cohesive and well managed campaigns that optimizes performance and ROI. (Acquisition and retention)

· Identify and partner with agencies to support our strategy and implementation plan.

· Take responsibility for all marketing communications including brand tone of voice and storytelling – Develop a consistent messaging hierarchy and a set of key value differentiators for our customer communications and campaigns.

· Plan and execute a marketing calendar and lay down, factoring in deployment Go-Live dates and key marketing initiatives and sales campaigns (Black Friday, Jan Sale etc)

· Budget management, conversion insights and building of sales forecasting

· Take responsibility for building sales forecasts, using campaign and conversion insight to drive insight and future performance.

· Work closely with our community engagement team to plan activate initiatives that drive awareness and sales within deployment areas.

Who you are:

· Proven ability of working across marketing in and consumer (and ideally business) service environment (background in Telco/Broadband/Energy and Utilities desirable)

· Ability to navigate industry compliance and exposure to working within a regulated industry

· Strong background in demand generation marketing activity, managing the sales funnel and brand storytelling – via campaigns, content and creative

· 5 years’ experience of managing small marketing teams.