Senior Manager – Search and Display – Amsterdam – c. €70K

Senior Appointments

Europe Permanent €70000.00 - €80000.00 per annum + benefits

Senior Manager – Search and Display – Amsterdam – c. €70K

The Company and Role

My client is a powerhouse of a fashion brand. They are one of the most well-recognized brands and have a global reach beyond most. Fantastic opportunity for a tech focused performance marketing expert, to lead the team that is responsible for SEA/SEO and Display activity from awareness to conversion. Focus of the role is increasing brand engagement in multiple markets and driving traffic and conversion at full price.

Main Job Responsibilities:

  • You will be responsible for the Google Marketing Platform stack (DV360, CM, SA360) with the main aim of creating synergies among the channels, taking full advantage of the technology to target the right audience and to boost overall traffic and ROAS
  • Managing the team responsible for strategizing and executing all SEA, SEO and Display campaigns, from awareness down to traffic and conversion.
  • Responsible for developing and executing the channels strategy, ensuring it is aligned with the overall Marketing calendar and E-Commerce strategy
  • Be the clear driver of traffic to the principal site (80% of overall traffic), balancing efficiency, quality and traffic volume
  • Define clear goals that enable long-term and sustainable growth within the channels and touchpoints
  • Produce and create clear business cases in order to influence business priorities
  • Provide traffic forecast across all marketing channels : SEA, SEO, Display, Referral, CRM, Display, Social and Direct
  • Manage the 3rd party relationships with agencies and vendors
  • Drive the business through organic search with a clear understanding of technical and content opportunities
  • Collaborate with the core stakeholders in understanding business challenges and providing opportunities for growth

Key competencies and experience:

  • 10 years of Search and Display advertising experience, with a good understanding and hands-on knowledge
  • Advanced knowledge of Google Marketing Platform: DV360, CM, SA360, GA360
  • Experience with BrightEdge, WebMaster Tools, Screaming Frog, MOZ, Keyword Planner, AdWords tools and SA360
  • Strong commercial mindset
  • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture & Insights Discover
  • Proven experience with managing agencies and a team of specialists
  • Past working experience with international clients on the agency side or for an international company
  • Knowledge of the retail and fashion industry is a plus

To apply for this role, please click the ‘Apply’ button or email

This job ad was posted by Salt. To find out more about Salt’s Privacy Policy and how your application is processed, please visit our website

Job Information

Job Reference: JO-1911-155144
Salary: €70000.00 - €80000.00 per annum + benefits
Salary per: annum
Job Duration:
Job Start Date: asap
Job Industries: Senior Appointments
Job Locations: Europe
Job Types: Permanent
Job Skills: Acquisition Marketing, CRO, Display, Google Stack, MVT, Natural Search, Organic Performance, Paid Media, Performance Marketing, PPC, programmatic, SEA, SEM, SEO

Here are some related jobs

Senior Appointments

Digital Director

Head of Digital (B2B) - Surrey - up to 80K My client is a B2B marketing agency with a focus on digital excellence. With an enviable client list and regular…

Up to £80000.00 per annum
Senior Appointments

Head of Digital Marketing

My client, a leading retailer in the UK, is on the hunt for an interim Head of Digital Marketing the Digital and Marketing develop, deliver and evaluate CRM strategy which…

£300.00 - £500.00 per day

Upload your CV

Upload your CV and one of our consultants will be in touch with you as soon as possible.

Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.

  • Click here to find out more about Salt's Privacy Policy
  • This field is for validation purposes and should be left unchanged.

Cookie Consent×

Salt uses cookies to improve the user experience of our site. Cookies allow you to have a more enhanced journey through the site when searching for a specific job or location. Cookies are also used to help us understand how our site is being used. You can find out more about how Salt uses cookies here. By continuing to use the Salt site you are consenting to use our cookies.