Senior Planner

50% supporting the Planning Director on a high street bank and their challenger mobile banking brand.

50% supporting the Head of Planning on new business from new and existing clients as well as pitches and project opportunities. (Recent opportunities from our parent company include; A global launch for a super car brand. A repositioning for one of the world’s most popular beer brands and a global campaign for a software / gaming hardware company.

The role is extremely varied, so we’re looking for someone with the attitude of seeing projects outside their comfort zone as a chance to grow not recoil and hide.

Work with clients to fully understand their business problems (the brief behind the brief) to develop clear objectives, target markets and communication strategies

Responsibilities

• Commission, manage & present research conducted on behalf of the agency & client
• Championing the financial return of creativity to clients; whilst inspiring creatives with unexpected strategies/ briefs and your collaborative working style that gets them to the best and most surprising ideas
• Writing effectiveness and award submissions. Analyse and present data to prove effectiveness of campaigns (Able to work closely with analysts and data planners)
• In-depth analysis of competitors, the market and audiences to write brand / campaign strategies and creative briefs
• Being an expert and knowledge centre for social, content and one-to-one marketing: strategies, case studies and latest technology
• Apply traditional planning methodologies to create work in less traditional media channels
• Bringer of creativity to the often-uncreative world of one-to-one marketing
• Workshop planner and runner
• Account expert on the industry’s changing trends and wider marketing trends that could impact the account
• Bringer of proactive creative ideas and brand problems that could be solved in creative ways for your clients, clients of the agency and potential clients

Requirements

• Experience of following traditional planning methodologies (Primary Qual and quant research to write inspiring creative briefs) that can be applied to less traditional media channels (content partnerships, social + influencer marketing)
• Able to piece together multiple points of evidence to create credible, meaningful, persuasive strategic narratives
• Experience of one-to-one planning (Working with data planners to build retention and acquisition strategies. Developing contact strategies along researched customer journeys)
• Comfortable managing research projects to inform strategies, pre-test and creative
• Role may involve building digital products; so, experience of working in an agile way with developers, experience architects and designers as important as experience working in a traditional advertising mode
• Adept in lateral, analytical and strategic thinking and able to apply creative thinking to business problems
• Experience in differentiating core advertising ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behaviour.
• Proven to be capable of guiding and nurturing creative work that meets clients’ briefs
• Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics
• Strong and persuasive communicators, able to simplify research and strategic thinking
• Fascinated by human behaviour, social trends, and how ideas influence people
• Able to give and receive feedback that supports the development of the agency’s creative work and improves the effectiveness of advertising ideas
• Sees the opportunity of creativity in non-traditional spaces and has an arsenal of nontraditional case studies to inspire clients and case studies.

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