Strategy Director, Media Agency

The opportunity:

This is a role in the strategy team. You will be responsible for the quality of strategic thinking on a number of client accounts, specifically:

• To provide clarity and direction on each account
• To deliver nuanced strategies for each brand, led by insight and evidence
• To constantly bring the consumer perspective into the planning process
• To pitch fresh and innovative media ideas to clients
• To stay in touch with society and the trends that are changing it
• To have a strong one-on-one relationship with each of your clients
• Forge relationships with international partners in the delivery of European/Global pitches.
• To be able to consult on a marketing/business strategy level (not just media) to keep our client thinking upstream
• To advise on measuring the performance of campaigns
• To ensure strategic recommendations are evident in implementation
• To increase our strategic profile by writing (and getting published) at least one article a year
• To present at least one proactive ‘think piece’ to each client every quarter
• To lead the strategy in new business pitches when needed

What they need from you:

• You will already be an experienced strategist in either a media agency of another discipline who’s after a fresh challenge.
• You will have a minimum of 10 years+ experience in a communications agency, ideally media-focused, but will consider applicants from other disciplines
• You will live and breathe media and be an innovative forward-facer, always looking to discover and test the best new developments that are right for your client
• A strategic thinker, who can divorce the detail and set out clear thinking that makes a difference to client businesses
• A convincing presenter, able to sell total communication strategist to clients and inspire them to buy in to breakthrough ideas that don’t follow category conversations
• Understands how online and ‘offline’ channels work together, comfortable talking about digital media planning as much as traditional media
• You’ll be pragmatic, a ‘doer’, someone who rolls up their sleeves and gets the job done
• Able to translate strategic direction into executional guidance for formats, channel selection and ideas
• They are an agency built on culture and collaboration – you will have great interpersonal skills and be confident speaking to teammates, clients, other agencies and media owners, politely and positively, with the ability to make the complex simple
• Able to discuss measurement options for clients including econometric modelling, digital attribution, etc
• A strong work ethic – you will be self-motivated and able to take the initiative as a leader or integral member of your team
• Keen to contribute to agency life beyond your core day to day role – you will have the opportunity to join one of the leadership teams who shape our initiatives across the agency

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