Performance Marketing Manager (Contract)

My Client, a leading fashion & retail business, delivering extraordinary customer experiences, is looking for a Performance Marketing Manager acting as maternity cover.

Responsibility:

• Contributes towards the overall business objectives by monitoring and optimising strategy and operational execution for digital marketing initiatives across PPC, SEO, and affiliates

• Manages and optimises the performance marketing budget – ensuring the achievement of company traffic, sales and ROI targets across both domestic and international business segments

• Leads the Performance Marketing team – including the management and development of team members through annual and mid-year review process, talent review and Learning & Development plans

• Manages agency relationships – ensuring adherence to KPIs and maximising value-add from agency relationships

• Shares digital marketing best practice across the wider Customer Marketing team – driving development of increased understanding and optimisation of digital marketing

• Develop and communicate the weekly and monthly performance channel reporting driving continuous actions and improvements across all channels

• Work closely and collaboratively with Marketing, Digital and Creative teams to bring cohesive seasonal and brand campaigning to life digitally

• Monitor the marketplace, competitor digital activity and keep the wider business informed of industry initiatives and key developments

Acquisition:

• Contribute and implement the long term strategy plans for acquisition channels

• Manage and implement the PPC strategy to ensure delivery to specific KPI’s specifically ROAS across both the UK and International markets

• Manage the Affiliates programme across the UK and International markets ensuring strong partner relationships and delivery of key KPI’s

• Manage and implement the SEO strategy across both onsite and offsite initiatives ensuing continuous growth and SEO best practices are adhered to

If you’re interested in this role please drop me a copy of your CV to BJeffries@welovesalt.com

Start Date: ASAP

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