SEO Lead

My client, a leading FMCG business, is on the hunt for an innovative and dedicated SEO Lead for their digital innovation arm of their business on a 6-month, remote-based (to begin with due to COVID-19 restrictions) contract.

This will be a position starting ideally as soon as possible, with a view to continue through towards the end of the year.

Key tasks

• Takes ownership for Organic Traffic across 100+ sites in 30+ markets – 200M visitors p.a
• Expert in SEO – technical, content, links
• On and off page improvements
• Finds opportunities via KWR
• Analysing data, pulling out insights
• SEM expertise so can decide between organic vs paid strategy
• Recommending on-site/off site changes to boost SEO
• Hands-on e.g. will rewrite articles/headings/titles, will send emails to build links
• Can take things on – but also can challenge/direct/lead agencies
• Can communicate complex changes to markets
• Running experiments

What’s important

• Can take the lead – point at a problem and they just do it. Crunch the data themselves etc.. Nobody will be there to hold your hand
• Can manage agency but also get into the detail and get hands dirty
• The client wants people who can re-write a keyword-stuffed article, find new keyword opportunities and figure out they have a BOT hitting their traffic across 20+ markets – all in a day

Key attributes required:

• Passion / Energy / Enthusiasm
• Curiosity – wants to know the answer, if there is problem, they will want to track it down/asks challenging questions
• Problem Solver – the person likes to solve problems vs just deliver software/designs/code/products
• Takes initiative – self-starter, finds the work,
• Shows urgency – moves quickly/speed, understands that speed can be a competitive advantage
• Strong communication skills – this is becoming even more important in the virtual world

If keen to apply and available at short-notice, email CV to tbradley@welovesalt.com. Please note this role is based in London/Surrey, and due to COVID-19 it may begin remotely depending on local government advice.