SEO Manager – Travel – London – c. £40K plus package

My client is a well loved brand and they are growing fast. They are a small but dynamic team where your efforts and output will have a direct and visible impact on their growth.

The role:

You will be tasked with increasing natural search traffic via visibility and rank improvement initiatives such as identifying content opportunities, aimed at driving quality traffic.

Key Responsibilities:-

• Work collaboratively with the SEO agency, internal web team, and wider Digital Marketing team to ensure a successful multi-channel approach
• Support the UX and Optimisation teams on page design and structure to advise on how these can be improved
• Advise how site content and user journeys can be optimised for better conversion and goal completion
• Work with the SEO agency to undertake regular audits of the site and provide recommendations for fixes and other remediation work
• Keep ahead of any changes to major search engines and be able to advise on strategic changes and mitigate negative effects
• Create an environment for ‘SEO excellence’ across content, performance, social, onsite and PR
• Work with the SEO agency to ensure detailed reporting is in place to identify the impact activity of the SEO work
• Continually monitor the outreach and backlink profile and investigate our general SEO health onsite

Desired Skills and Experience

• Well versed in campaign metrics with demonstrable ability to drive analysis and meaningful insight from available data
• A strong and confident communicator, with the ability to articulate business requests with agencies and manage key stakeholders
• Strong 3rd party agency management including running nominated agencies as well as conducting performance reviews
• Experience in driving forward the integration of SEO across multiple functions
• Strong organisation skills to manage multiple projects in a highly dynamic environment
• Proven track record of embedding SEO across all levels of the funnel to deliver commercial performance
• An understanding of tracking and attribution of efforts – connecting investment to return across the site and multi-touchpoint customer journeys and behaviours
• Up to date knowledge of the latest developments and trends in SEO, onsite optimization and user experience

If you would like to find out more, please contact Charlie on ccurlewis@welovesalt.com or call on 0203 675 5057.

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