Seo Outreach & Content Manager (contract)

Are you interested in joining a leading global design, fashion & lifestyle company?

Are you passionate about sports & sportwear?

Blogger Community and Content Marketing Manager

Within the broader SEO team, the Blogger Community and Content Marketing Manager will work to build and manage a community of bloggers and social influencers and guide a content marketing strategy with the aim of increasing organic traffic. This role will assist in developing best-in-class processes for blogger outreach, onboarding and retention, while contributing to the broader eCommerce goals of this fast-paced, global organization. With data at the core of everything we do, this role will track performance and make constant adjustments to make the blogger community program a success.

We are seeking a digitally savvy, experienced marketing mind to execute our influencer marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times who knows the influencer world, then you are the person we are looking for.

Interest and passion for the fitness and sports industry is a must!

Requirements:

• 3+ years experience working with influencers or community management (in-house or via agency) and content marketing.

• Proven experience of managing a multi-territory influencer programme

• Ability to work in a collaborative manner

• Must be an excellent communicator

• Strong knowledge SEO and Google link-building guidelines.

• Skilled in Google and Adobe Analytics.

• English speaking, bi-lingual skills a plus.

• Comfortable working in a multi-territory environment

• Deliver a high level of performance in an international working environment by understanding the complexities of a large, global organization.

• Creative and analytical thinker, comfortable with data driven decision-making and able to understand complexity.

• Strong attention to detail, flawless execution, time management, & planning skills.

• Independent learner, self-starter, curious and passionate about organic search and eCommerce, with an excitement to take these skills to the next level.

• Understanding of and experience with blogging, social media, and content marketing.

• Experience writing and editing in an editorial or online setting.

• Strong organization and communication skills.

• Knowledgeable about online communities and social media with an understanding of how to build strong relationships with bloggers and micro influencers.

• Ability to build trust and rapport with highly visible influencers

• Experience with WordPress and other Content Management Systems and familiarity with basic HTML and CSS is a plus.

Job description:

• Develop relationships and collaborate one-on-one with creative blogger influencers, blogging writers, designers and photographers to amplify brand and campaign messages.
• Identifying and planning content topics with local SEO teams
• Organize content sharing campaigns with bloggers and adhere closely to a content calendar timeline.
• Coordinate with local brand activation teams on blogger-related events and activities.
• Compiling briefs for the agency and bloggers
• Communicating and managing relationships with internal stakeholders
• Vetting bloggers in programme to ensure they meet requirements
• Creating UTM codes to efficiently track blog traffic performance
• Reporting and analyzing ongoing performance of programme and identifying opportunities
• Reviewing blog posts to ensure brand guidelines are met
• Drive and execute on the day-to-day community management operations with KPI and goal accountability by monitoring and reporting.
• Sharing performance updates and recommendations internally
• Working with agency on transitioning the programme in-house

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

· 3+ years’ industry and / or relevant work experience.

· Fluent written and spoken English language skills + French or German a plus

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