Seo Traffic and Reporting Manager

I am currently working with a fantastic global well-known retail client on a Seo Traffic and Reporting Manager Position (Interim). Following a marketing transformation.

This is a key role within a particular area of the Digital Marketing department. With overall responsibility for delivering a huge proportion of traffic and revenue, SEO remains the no 1 digital priority and this role leads the SEO output, exploring and optimising all elements of technical, optimisation, outreach and innovation.

Alongside SEO you will lead the reporting, planning and insight on customer metrics, traffic and revenue for this client working across customer Insight, planning and finance teams.

Key accountabilities and measures:

• Overall responsibility for SEO to deliver all elements of the SEO strategy and operating plan.

• Lead liaison with SEO agency driving efficiencies and opportunity in all elements of SEO.

• Work collaboratively with development, PR, merchandising, trading, marketing and operations to drive excellence in SEO and exploit all potential opportunities.

• Work hand in hand with brand marketing and all agencies for integrated responses with SEO at the heart of all marketing briefs.

• Link with the wider digital and local marketing team (particularly paid search) to join up all activity to optimise results and exceed the operating plan where possible.

• Drive a culture of innovation and testing, always looking for new ways of working, opportunities and search excellence.

• Work closely across all digital marketing channels to create, deliver and track against accurate traffic and revenue plans. Ensure these plans are aligned with both business growth expectations and evolution of the marketing mix.

• Report weekly on marketing performance at a channel level to senior business stakeholders with clear actionable insights and recommendations.

• Feed marketing insights into board level reports on a monthly and quarterly basis.

Technical skills/business skills required:

• Strong background and proven track record in SEO

• Strong Stakeholder management skillls

• Strong presentation skills both to internal senior colleagues and external stakeholders

• Highly numerate and able to thrive in a fact and data-driven environment

• Excellent stakeholder management, proven experience of influencing in a complex business.

• Solid understanding of SEO, Paid Search, Display Advertising, Affiliates, CRM and Social marketing channels

• Experience with Demandware and content optimisation is preferable

• Experience with Adobe Analytics (Omniture) or equivalent analytics platform e.g Google Analytics is required

If you are interested to find out more please drop me a copy of your CV to BJeffries@welovesalt.com

Start Date: ASAP

Day Rate: £400 – £500 via LTD or Umbrella Company

Contract Length: 3 – 6 Months

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