Senior Performance Marketing Analyst

Senior Performance Marketing Analyst – eCommerce business
London – £40,000 – £45,000

Job Summary

The role sits in the International marketing team and will focus on making marketing acquisition budget and plans more effective, and helping optimise customer acquisition channels across the mix, in particular, mobile, ATL and digital.

It will involve managing large datasets and be using the most appropriate modeling, analytics and reporting tools and models.

The role is based in London and reports to the Customer Acquisition Manager, but will also require working closely with other teams in the US, AU and Europe.

Essential Functions

• The main responsibility is the day-to-day running of our Acquisition data reporting.
• To report performance of all acquisition channels and assess against goals (ROI and KPIs), provide detailed and clear analysis on trading performance, and make optimisation recommendations where possible.
• To contribute to the improvement of reporting and analysis.
• To support the budgeting, planning and forecasting process.
• To collaborate closely with our Data Analytics, Data Science and Research teams to analyse data sets across multiple business operations.

Qualifications & Requirements

• Significant experience of acquisition/performance analysis and web analytics, within mobile-first e-commerce product or service environment.
• Ability to clearly present research concepts and communicate findings to colleagues around the business.
• 3 +years minimum working within an analytical role, ideally within a Marketing team.

To apply to the Senior Performance Marketing Analyst click “Apply” or contact Yasha on ymirsamadi@welovesalt.com