Account Executive, Health & PR

My client’s health team is a tight-knit and successful team, representing exceptional brands that are at the forefront of the health and wellness sector. Their expertise is to help clients discover their best stories to help shape their reputation.

The Account Executive will be responsible for the following:

• Day-to-day contact for the clients and team, responsible for supporting the delivery of communications programmes across a number of accounts.
• A key member of the team tasked with developing a solid understanding of clients’ businesses as well as general industry trends.
• You will be expected to edit and proofread written communication to an excellent standard (for example, write and draft client and press materials without mistakes in a structured and organised manner).
• Draft materials for client programmes including press releases, media advisories, interview briefing notes, agendas, logistics documents and media reports.
• You will be responsible for day-to-day administration and junior finance (including raising POs, job numbers, timesheets, expenses, etc.)
• You will monitor the news media (print, broadcast and online) and undertake desk research – media and social media audits, research and analysis – in order to keep abreast of industry developments and to identify news hooks.
• Actively contribute to the implementation of campaigns, support client meetings and assist with the organisation of client activities including media events, seminars, workshops, round tables, speaking events, competitions and product launches.
• You will be expected to monitor the advances in the digital and social media sector to ensure the team stays ahead of emerging and developing trends. Overtime, you will pitch stories to bloggers and other online influencers and communities and deliver client coverage through online and social media channels.
• Draft case studies for new business credentials and you will be expected to use social media platforms to write insightful content pieces on behalf of the agency.
• You will have a good understanding and analysis of the media landscape, influencers and the wider PR business, as well as a basic understanding of the ABPI code.
• Actively generate ideas and proposals for clients during projects.
• Actively work to stay updated and develop knowledge about the PR and media sector and of the agencies offer.
• History of working on ethical Healthcare accounts (UK or International).

Personal Qualities and Skills

• A genuine interest in the news agenda and how media operates
• Understand the workings of the leading social media platforms
• Ability to think creatively and support the generation of ideas for clients
• Strong attention to detail
• Skilled to intermediate level in MS Excel, Word and PowerPoint
• Excellent writing, proofing and editing skills
• Capable of working as part of a team and independently when required
• Educated to degree level or similar
• Excellent communication and presentation skills
• Organised, with ability to multi task and deliver to a deadline
• Able to use industry research and planning tools (e.g. Lexus Nexus, Mintel and Datamonitor) is an advantage.

Essential Competencies

• Business and commercial awareness
• Ability to build relationships internally and externally
• Desire to learn
• Planning and organisation skills
• Resilience and drive
• Collaboration and teamwork
• Flexibility
• Results driven

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