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data and insights manager

Greater London Permanent Up to £40000.00 per annum

I am excited to be exclusively partnered with a luxury Art Gallery and supplier in Central London are looking for a Data and Insights Manager with a strong analytical background to join their Digital Marketing & Data team.

This is an exciting opportunity to work for creative employer and work with the head of digital to develop effective data strategies and implementing digital optimisation opportunities to support the increase in lead generation. You will have a good understanding of CRM WordPress, Google Analytics, Hubspot, SEO, PPC and Paid Social and Display

They will consider a candidate with a good understanding of data analytics who would like to move into more of a Digital Marketing Analyst role. Ideal experience will be 3-5 years.

Responsibilities

  • Use digital analytics to read data and set into action opportunities to drive growth and optimise performance.
  • Provide creative input, research and methods to improve user journey and conversion rates
  • Streamline the marketing and sales funnels to drive data collection/ lead acquisition/ conversion
  • Be the point of contact for HS and SF optimisations and improvements via regular fortnightly calls to streamline processes or take advantage of new features
  • Create and maintain fortnightly reports distributed to team leads to translate metrics into easily digestible and actionable data dashboards, graphs and visualisations
  • Use audience data and behavioural metrics to inform tailored content creation and interest targeting
  • Implement various triggered email campaigns and other marketing automations, including running of tests to continually optimise
  • Map out, monitor and improve user journeys across website landing pages, email campaigns, and organic and paid social media content
  • Monitor relationship with external agency to ensure that the planning and implementation of Paid Search (PPC), Paid Social and Display and SEO optimisation are complementary
  • Support the marketing team with any other digital requirements – web updates, emails, landing pages for activities such as events and webinar delivery

Requirements

  • Excellent analytical skills, with experience managing and handling data, data visualisation and reporting tools (Google Analytics essential)
  • Database management experience (Hubspot and Salesforce experience required)
  • Strong practical experience with CMS (WordPress required)
  • Excellent written and verbal communication and interpersonal skills
  • A positive, can-do attitude and a passion for all things digital
  • Product feed knowledge for paid media (Facebook Catalogues & Google Shopping)
  • Understanding of tagging, tracking and attribution to measure performance across the web
  • Strong understanding of key paid media platforms such as paid search, paid social & display
  • Proficient writer able to write SEO effective copy across content channels and skilled at wording effective ad copy

Job Information

Job Reference: JO-2106-201511
Salary: Up to £40000.00 per annum
Salary per: annum
Job Duration:
Job Start Date:
Job Industries: Data Jobs
Job Locations: Greater London
Job Types: Permanent

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