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The role will involve the expert use of Adobe Target and front-end technologies such as JavaScript, HTML, CSS to deliver A/B tests and personalized content to drive customer experience optimization initiatives. Additionally, the role will leverage top class implementation skills spanning from tracking to hypothesis generation and the ability to understand and support business needs.
· Experience in CRO. Ability to design and implementation experimentation tests using Adobe Target · Good JavaScript, HTML and CSS coding skills · Experience in AEM (Adobe Experience Manager) is Desirable · React/Single Page Application experience is beneficial · Some experience in UX/UI design would be a plus · Solid understanding on how data layers work · Fundamental understanding of GTM · Experience using analytics tools such as Google Analytics · Knowledge of how browsers, cookies, storage and HTTP protocols work is essential · Understanding of statistical concepts (e.g., propensity modelling, hypothesis testing, regression analysis) · Migrated to or worked with GA4 would be a considerable plus · Looker Studio and Big Query expertise would be highly advantageous · Strong prioritization and stakeholder management skills |
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