CRM Lead

Our client is looking for a talented Head of CRM and Marketing Automation to join their growing team.

This global business is keen to create a new focus on Insights that informs business decisions on an international scale.

Job Responsibilities:

• Delivering CRM inline with an agreed strategy and manage a team of email and SMS experts responsible for driving the business KPIs by optimizing email campaign performance.
• Liaising with product teams and other internal stakeholders to deliver business objectives
• Technical campaign planning
• Analysis and report generation
• Operating broadcast tool on a day to day basis e.g. Making selections, setting up campaigns, reporting etc
• Working with the wider agency to deliver best practice campaigns and strategic projects
• Ability to make recommendations and suggestions to improve existing campaigns and always strive for continuous improvement.

Skills Set Required:

• Agency side/consulting or Client-side will be considered
• Salesforce, Responsys (or comparable ESP) experience a must
• Martech experience with Mixpanel or clevertap preferable
• CRM experience within a digital environment is required
• Up-to-date knowledge of marketing technologies (MarTech) and digital experience platforms spanning Owned, Paid and Earned / Social Media
• Interpersonal skills managing and co-ordinating various stakeholder requests and objectives

Candidate Requirements:

• BS or MS degree
• 7 + years experience of marketing, CRM or loyalty analytics in a leadership role
• Loyalty or membership experience is a huge bonus

Salt is acting as an Employment Agency in relation to this vacancy.