Marketing

Agency and client-side marketing are two very different beasts. At Salt, we not only understand the difference, but appreciate the skills involved in each practice, and exactly how it can be transferred to other marketing careers.

 

We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific marketing jobs that they recruit for, so this culture of learning goes beyond a passing interest.

This means our clients get industry-specific knowledge and information gathered from dozens of people who have been through the process, often from someone who has done the job they are trying to fill.

 

At Salt, we know where to find the most innovative specialists, and understand the emerging strategies and technologies that can give our clients an edge.

Jobs: Marketing

Job Industry: Marketing

We're looking for an experienced Operations lead to join one of Southeast Asia's fastest-growing online businesses as Head of Operations / General Manager. In this cross-functional role, you will have…

Kuala Lumpur

Permanent

RM120000.00 - RM180000.00 per annum

A growing B2B marketing agency looking for an experienced Account Manager to lead key agency accounts. In this role, you will have the opportunity to work with exciting technology brands…

Kuala Lumpur

Permanent

RM72000.00 - RM96000.00 per annum

A digital agency that has presence across South East Asia is looking for a Digital Performance Media Buyer! You will work directly with the CEO and the Country Manager to…

Kuala Lumpur

Permanent

RM60000.00 - RM84000.00 per annum

A financial solutions company is on a lookout for a Paid Media Specialist (Arabic literate). You will be responsible for the overall success of ads in Google and Facebook, ensuring…

Kuala Lumpur

Permanent

RM72000.00 - RM144000.00 per annum

An online gaming company is on a hunt for their Digital Marketing Manager to lead all digital marketing initiatives across its target markets! If you are an all-rounded marketer with…

Kuala Lumpur

Permanent

RM96000.00 - RM180000.00 per annum

A global manufacturing business is looking for a Digital Marketing Specialist that will run digital campaigns and work with other specialists across the globe! If you're experienced in B2B marketing,…

Kuala Lumpur

Permanent

RM60000.00 - RM66000.00 per annum

A unique opportunity to be part of a pioneering team that is changing the PR scene for growing businesses. We're looking for an exceptional communicator with a zest for learning…

Kuala Lumpur

Permanent

RM49000 - RM66000 per annum

A new and exciting role in the gaming industry! If you're a creative writer with an excellent command of written English & Chinese, we'd love to hear from you. You…

Kuala Lumpur

Permanent

RM48000.00 - RM72000.00 per annum

A fantastic opportunity for an experienced Editor to join a leading digital media platform. If you have a love for news and a curious eye for trends & story hooks,…

Kuala Lumpur

Permanent

Negotiable

My client, a digital media company is looking to hire a Head of BD to oversee their young and growing BD team. This role gives you the opportunity lead a…

Kuala Lumpur

Permanent

RM60000.00 - RM96000.00 per annum

You will be responsible for setting and implementing the strategic direction for the brand, work with various teams to maintain consistent growth. Your scope of work would also include making…

Kuala Lumpur

Permanent

RM120000.00 - RM180000.00 per annum

Opportunities to further your marketing career

Over the past couple of years, the marketing industry has been constantly growing. Digital marketing, in particular, is flourishing, and more and more job opportunities are offered to specialists in this sector. Furthermore, industry experts say that marketing jobs will never be strongly affected by economic downturns, as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures. 

Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. However, there is a multiplicity of other opportunities, with in-house marketing jobs opening up across almost all industries, including the consumer, financial and information technology sectors. There are also a relatively large number of not-for-profit organisations, such as educational institutions and charities, which depend on talented marketers.

 

Salary information and career progression

Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the below data should give you a good ballpark figure based upon your level of marketing experience:

 

Junior Marketing ExecutiveRM33,600-RM42,000
Marketing ExecutiveRM42,000-RM60,000
Marketing ManagerRM60,000-RM96,000
Senior Marketing ManagerRM96,000-RM144,000
Marketing DirectorRM144,000-RM300,000

 

Recent Changes for Marketing Jobs

One of the most typical characteristics of the marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital communications, things have changed: companies began to replace most traditional marketing channels with digital ones. As a result, it is important for marketers to move with the times, and always update their skill sets based on present trends, no matter how different they become.

 

Future Prospects

For those who already have long marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.

 

  • Salt’s advice for getting a job in Marketing

    Employers’ Requirements

    No matter if it is a large or a smaller company, employers expect marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.

    CV Requirements

    CV requirements for marketing jobs depend strongly on the specialist areas in which candidates work. According to the majority of hiring managers, some skills make the CVs of every marketing professional more desirable. These include communication skills, and the ability to plan and think strategically. In any marketing job, it is crucial to be able to express your ideas and concepts verbally or in writing.

    Besides that, hiring managers tend to prefer CVs which demonstrate analytics and presentation experience. Qualitative and quantitative market research is considered just as big a bonus. For creative marketing roles, such as media advertising and copywriting, most employers will request a portfolio of work to prove experience and skills.

    Marketing Job Interview Preparation

    In no other industry is it so crucial to market yourself in an interview, and establish the right chemistry with the interviewer. Essentially, if you can sell yourself, you’re likely to be a good marketer, so are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions when applying for a marketing job, including:

    1. Please give an example of a successful marketing campaign that you have run in the past.
    2. Can you work effectively and efficiently within budgetary constraints?
    3. Which benefits could you bring the company?
    4. Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.

    Educational Requirements

    Marketing careers in Asia generally require a bachelor’s degree in marketing or other related fields, such as business economics, communications, media studies, commerce. Employers will generally accept qualifications from overseas. Joint Honours degrees (where a degree such as marketing is tied in with another subject) can also be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Those aiming to land a job in marketing management will sometimes be required to have a master’s degree as well.

Top Tip

"There are few other industries that change so quickly as marketing. Employers will be expecting to see CVs that demonstrate adaptability and growth. Discuss how you have had to adapt marketing strategies to adhere to new trends and technologies."

— Ruby Celine, Practice Lead

Speak with Ruby Celine about Marketing

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