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What gets you excited about a new role? Is it the company or the team and culture or is it your new boss who is supportive of great career growth? If it is all 3, you’re in luck!
My client is looking for a new member to be part of their growing family. As one of the top leaders within the higher education industry, our client is championing on towards digitalization, the first of its kind. This is your chance to work with a close-knit team who values fresh ideas and learning and growing through mistakes and quick turn arounds!
This role is for an innovative digital leader who is looking to elevate their career to the next level. Working closely with cross functional teams, your responsibilities would be around:
+ Managing the improvements & track conversions of the social assets, website, apps, development of digital content to enhance the customer experience and journey.
+ Design and oversee the marketing database, email, and display advertising campaigns
+ Manage the social media platforms and community alongside the social team
+ Innovate new strategies to engage and retarget new audiences through the digital assets
+ Develop and execute strategies for testing new online channels while making data driven decisions to optimize acquisition and retention metrics.
+ Develop dashboard reporting systems and integrated reporting tools
+ Prepare and manage the digital marketing budget
+ Lead, supervise and motivate members of the digital team
+ Identify trends, insights and optimise spend and performance based on insights affecting our industry, channels and communities
To succeed in this role, you would need to have:
+ In-depth understanding of digital platforms, analytic tools, SEO practices and tools and targeting methodologies
+ Experience with web analytics, A/B Testing, knowledge base to optimize the lifecycle stage. Google Analytics experience (certification is a plus)
+ Digital performance buying experience with Google Adwords, Facebook Power Editor, Youtube dashboards
+ Understanding and exposure to cross product integration (Target-campaign, Target-AAM) is a plus.
Above all, this is also your opportunity to work with a leader who is a strong advocate for learning & development and who is a nurturer at heart. If you are driven, a self-starter with a great attitude to explore and innovate beyond the norm, this opportunity is for you!
If what you’ve read gets you excited, reach out to Shal at sbalraj@welovesalt.com for a confidential chat today!
Salt is acting as an Employment Agency in relation to this vacancy.
Upload your CV to our database
Please let us know where you are, or where you would like to be in the world so we can point you in the right direction.