Digital Marketing Specialist

A global manufacturing business is looking for a Digital Marketing Specialist that will run digital campaigns and work with other specialists across the globe! If you’re experienced in B2B marketing, digital marketing functions such as paid media and marketing automation, this would an ideal role for YOU!

Your responsibilities:

• Manage the development and execution of regional digital marketing programs, including SEM, marketing automation, social media, website and online advertising campaigns
• Evaluate the end-to-end customer experience to identify and execute campaigns that drive customer acquisition, maximize revenue, and improve retention
• Provide analysis and reporting on digital projects/campaigns and placements, website traffic, social media impression and email campaigns
• Collaborate with creative & digital team and regional marketing teams to develop digital marketing activities to support campaign strategies and business goals
• Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space
• Support and execute the B2B digital demand generation strategy, including development with all inbound and outbound tactics, including emails, landing pages, forms, CTAs and workflows.

Requirements:

• Working experience in digital marketing with a strong emphasis on demand generation, project management and ROI-demand marketing campaigns
• Digital marketing technology literacy, including a high degree of competency with marketing automation and/or SEM
• Strong ability to work with diverse global teams with great collaboration skills
• Experience measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.

Click Apply now!

Salt is acting as an Employment Agency in relation to this vacancy.