Marketing Automation Specialist (B2B)

An international marketing agency is looking for a Marketing Automation Specialist to plan and implement marketing automation campaigns across digital platforms for their clients!

WHY should you consider this role?

• Exposure to international high-tech clientele
• Highly established, yet fun and flexible work dynamics

WHAT are your responsibilities?

• Work closely with internal teams (design, content, web, digital) to meet client objectives by architecting complex automation solutions leveraging marketing softwares
• Configure, integrate, and implement marketing automation tools to achieve client objectives.
• Oversee customer data for email marketing activities including segmentation and reporting, testing, and optimization.
• Advise clients on marketing automation strategies and plans to implement and nurture best practices.
• Develop and execute testing and optimization efforts to improve email and campaign performance.

WHAT are the requirements?

• Working experience in email marketing and/or marketing automation platforms such as ActiveCampaign, Hubspot, Salesforce, Mailchimp, GetResponse, CampaignMonitor, Marketo, etc.
• Thorough understanding of the digital marketing campaign process, from planning to execution, and where marketing automation sits within this process.
• Able to work with multiple clients and adapt to different product portfolios within to meet business objectives.
• Strong technical and problem-solving skills with demonstrated experience in solving complex problems.
• Excellent organizational skills, communication skills, and attention to detail.

Click Apply now or reach out to Lynn at lychua@welovesalt.com to apply.

Salt is acting as an Employment Agency in relation to this vacancy.