Marketing Automation Specialist (Salesforce Marketing Cloud)

The company is a MNC located in KL City Centre

Responsible for the design, architecture and implementation of the Customer Relationship Management (CRM) solutions to support the marketing and analytics product organizations.

• Configure and deploy Customer Journey Maps, Automation Schemas, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks & Integrations ensuring deployment and operational success of Marketing Automation initiatives
• Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene, and compliance
• Design and develop various SFMC tools including but not limited to Email Studio, Mobile Studio & Journey Builder.
• Model, transform and query all data needed for generating segmented marketing campaigns, as well as, formatting and delivering the list to appropriate parties. Generate targeted audiences based on customer analysis and segmentation
• Develop and test data integrations and relevant automations to support business CRM needs.
• Monitor quality of email database and create cleaned data sets.
• Performs additional duties and projects as assigned.

Required:

• Using HTML, CSS and AMPScripting/code for personalized messages to selected segments
• Deep knowledge of the various Salesforce integration technologies, both between Salesforce clouds and external systems.
• Relational databases, including SQL queries, database design, relationships, and design practices.
• Experience implementing and managing Salesforce APIs, including REST, SOAP, Bulk, Streaming & Connect.
• Deep understanding of Marketing and analytic needs.

Contact:

For more information, kindly contact the consultant who is in charge for this role, Fikri at mfikri@welovesalt.com

Salt is acting as an Employment Agency in relation to this vacancy.