Paid Media Specialist (EMEA)

A financial solutions company is on a lookout for an Paid Media Specialist (Arabic literate). You will be responsible for the overall success of ads in Google and Facebook, ensuring best practices are followed.

Key Responsibilities:

• Be responsible for Google/Facebook acquisition: Planning, setup, day-to-day optimisation and reporting
• Responsible for all Google products, including Display, UAC, Search, Gmail, Native.
• Responsible for all Facebook different channels: App install and Web install
• Basic tracking and pixel setup and troubleshooting Google/Facebook overall strategies and country focus set to achieve goals and KPI’s set by the manager of the team
• Retargeting and audience segmentation strategies
• Provide and ensure Google best practices are followed for landing page, creative and ad-copies
• Ensure accurate tracking and reporting of Google/Facebook
• Drive utilisation and testing of Google’s/Facebook’s latest advertising solutions
• Drive implementation of latest marketing automation technology for Google and Facebook (pLTV bidding, audience integrations, attribution modeling, predictive budget allocations)
• Performance analysis and budget recommendations
• Analyze channel performance and make strategic investment and tactical media optimizations
• Leverage internal/external data and analytics to conceptualise, build and deliver effective campaigns through Google/Facebook
• Lead and drive A/B, multivariate and other initiatives to optimize performance

Click Apply now!

Salt is acting as an Employment Agency in relation to this vacancy.