Product Marketing Specialist

A Software-as-a-Service company is hiring for a Product Marketing Specialist to oversee product adoption and optimization of user funnels! If you’re experienced in growth hacking for a digital product or software, this would be the IDEAL ROLE for you!

Your responsibilities:

• Improve conversion rates along the product user funnels and utilize lean growth methodology to prioritize ideas and solutions
• Keep abreast with cutting edge marketing practices in the industry, adapt and implement them
• Reporting on important metrics from product / usage analytics tools
• Work cross functionally and partner closely with the Marketing, Product, UX and content teams to implement growth strategies that are aligned with the company’s product goals & KPIs
• Drive marketing efforts for new feature launches within the product (customer segmentation, key messaging, overall vision, etc) to ensure adoption
• Design, build and implement multichannel communication funnels to achieve usage KPIs

Requirements:

• At least 2+ years of experience in Growth Marketing / Hacking or Product Marketing (B2B)
• Experience in data-driven decision making.
• Familiarity with marketing tools, eg. marketing automation, Google Analytics, Hubspot etc
• Excellent interpersonal skills as you would be managing multiple stakeholders and working cross-functionally

Sounds like your ideal role? Click apply or reach out to Lynn @lychua@welovesalt.com!

Salt is acting as an Employment Agency in relation to this vacancy.