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Segment Marketing Manager (Telco SME & Entreprise)

Kuala Lumpur Permanent RM96000.00 - RM144000.00 per annum

My client, a telecommunications provider is looking to hire a Segment Marketing Specialist to work with both Entreprise & SME portfolios. This role is for a marketing professional who is keen to further develop themselves and has full accountability on these markets.

You will drive high marketing through-put, formulate and execute micro/macro marketing initiatives based on data and strategy.

What you will do

· Continuously acquire and maintain in-depth data and knowledge about the products and services, market, competitors and opportunities related to the assigned business unit to proactively make go-to-market recommendations

· Work hand-in-hand with the Brand team to optimise marketing initiatives e.g. launches, campaigns against consumer journey framework

· Identify and scope new markets, opportunities, business potentials and design business cases to support exploration based on data and insights

· Use relevant, actionable insights to inform go-to-market planning and execution

· Actively engage with the assigned business unit and key stakeholders to develop and execute integrated marketing plans and messages that align to, and enable business priorities

· Manage the development of marketing materials and tools to ensure that messages and visibility are coordinated, consistent and differentiated

· Monitor and manage post campaign effectiveness and make recommendations to improve performance

What you will need

· 8 years experience in market/customer facing operations in Malaysia and similar markets

· Ability to translate data into meaningful insights

· Familiar with brand management work and / or a Product or Segment Marketing role

· Strong understanding of market and customer dynamics coupled with the ability to translate them into actionable and transformational plans

· Strong influencing and leadership skills – able to inspire people at multiple levels

Sounds like you? Reach out to me at sbalraj@welovesalt.com for a confidential chat today!

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2007-191976
Salary: RM96000.00 - RM144000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 01/04/2020
Job Location:
Job Industry:
Job Industries: Marketing
Job Locations: Kuala Lumpur
Job Types: Permanent

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