Whichever point in your design career you may be at, your online portfolio is your professional lifeline. Your portfolio is a physical realisation of ingenuity; therefore you need to nourish it. These top 10 tips will help you kick start the process of breathing life back into your work.
1. Leave out the pieces of work that don’t represent the standard of work you do now, leave those first-evers in the nostalgia of your bedroom. You should have a minimum of five BRILLIANT pieces.
2. Every 3 years you should strip out the old work, to create an accurate perception of what kind of work you wish to do in the future. Remember to strike a balance between showing a latitude of skills and creating a holistic impression of your work. Just as marketers target markets, you should too. Don’t create a Jack-of-All-Trades reputation; it will only make finding new opportunities more difficult.
3. Compile your work logically, you can either order it chronologically or by theme. Chronologically is often best, as you can have a highlights section to give an overall impression of the range of abilities and styles you have.
4. Don’t turn your website into an attention hoarder! The website you layout is simply there to carry your work, keep it simple in the Post-modern way. Wix and Flickr are cheap, user friendly and flexible platforms, which are created with designers in mind. Keep it clean, fresh and keep it minimalist!
5. On average, people wont wait for more than 1 minute before abandoning the task of finding your work. So make sure the paths to your work are visible and short. If you choose a more advanced hosting and website option, ensure the speed of page loading isn’t sleep inducing speed. Storm Internet and Inweb are particularly fast in the UK.
6. Whenever you finish a design project and once you have caught-up on sleep, ensure you upload it. This gives you a sneaky excuse to email a potential or previous employer, and share your latest air punching moment. Aside from the desire to brag, you could bring in new work instantaneously.
7. Place your work on a blog tied to your website and then, distribute it regularly on social media to gain feedback, crowd sourced opinion can help you decide which pieces to put in. If you haven’t worked with Big Brands, you can leverage public support to help you step up professionally. There are platforms specifically suited to designers and industry discussion.
8. Say goodbye to the box of tissues. Trolls and the online public can be slightly harsh. Take their opinion into consideration, but know when to defend your work.
9. People often like to know the thought process behind your work, let them. Explain the background of your piece and if it was done on behalf of a well-known brand, use it to bolster your future success.
10. It seems ridiculous to mention but designers do forget. You should provide your contact details, make them easy to find and offer multiple ways to get in touch.
As a designer you have the ability to rebrand, rediscover and target the companies and projects you work with. Apply with a link to your digital portfolio to Salt Recruitment, we’ll find the right company for you!