How to Create a Great CV

Writing a CV can be frustrating. You know you could do the job you’re applying to but, how do you write a CV that convinces the Hiring Manager of that? There is a minefield of information out there of what you should and shouldn’t do, that it can leave you even more clueless than when you first started. 

Your CV is all about marketing yourself and your skills, so before you get started it is a good idea to list all your responsibilities and achievements so they are all fresh in your mind, especially if this is the first update in a long time.

Read on for our CV tips!

Personal Information

Make sure your contact details are on there, such as your email address and phone number. We recommend keeping your personal information quite brief on your CV – you don’t need to go into too much detail and, don’t worry about attaching a photo to your CV.

What do you write in the profile section of your CV

People tend to use this space to waffle. Keep the profile section concise (as a rough guide around 4-6 sentences in length and approximately 200 words).

To help you write this part, we recommend focusing on these three things:

  1. Who you are 
    Summarize your career experience and what role you’re looking for.
  2. Sell your skills and experience
    Highlight the relevant experience you’ve had and back it up with evidence; making sure you keep it concise and avoid buzzwords. Here you highlight your top skills and strengths to show the company how you are a good fit. It’s handy to use the job description too so you can match your skills and experience with the required skills.
  3. Highlight your career goals
    Finish off your profile with what you’re hoping to get from the role you’re applying to.

Skill section or no skill section?

It is good to highlight your key skills so when a person is reading it your skills can easily be seen. However, you do not need to add ‘written and verbal communication skills’ or ‘proficient at word’, these are generic skills that add no value to your CV – we know you’re great at these already!

Instead include key skills in your industry and any software (Photoshop, InDesign etc.) you are familiar with.

Be vary of using the skill bars that give you a percentage of skill as there is no universal way of judging this, instead attach examples of your work to really show what you can do.

Work History

Under each job description include 3-4 points of achievements not your job responsibilities.

For example:

Developed a social media strategy and increased followers by 20,000.
Instead of: ‘managed company X’s social media.’

Side Projects

If you do something on the side that you’re passionate about; shows your skillset and adds value – include it! Which leads us on to…


This is not a necessity, unless it adds value to your CV. For example, running your own blog, freelancing projects or Charity work are all good stuff to include.

There is no shame in just completely removing this section if it’s not relevant to you.

Shall I attach documents or create a website?

If you’re a designer, writer or Content Creator, you will have some examples of work that you would like to present. Whilst attaching documents is fine, it is good to think of how the person may be reading your email – it could be on their phone so, a straight forward link taking them to your work would be easier.

It is up to you how you display your work. Either way make sure all your links work, your website or document is easy to navigate, and your experience is clear to see at a quick scan.

Side note:
What if you don’t have much experience yet? 

We understand it’s unhelpful to suggest you go out and get some experience as we all know it is not that easy. If, however, your experience is very limited, internships are a great way to boost your skills.

You could also:

Start a self-initiated project – whether it’s looking at an existing company’s app and deciding to redesign it; taking over the marketing for a family friend or even asking local small businesses if you can do their social media for a couple of months, you can learn lots of relevant skills and also show dedication.

Emphasise your transferable skills – Look at the role you are currently in and the skills you have, then highlight how they can be transferable into the new role.

Or, you want a career change? 

This is all about highlighting your skills and how they are transferable in your new career. Pick skills that are mentioned in the job description and how you have had success with them. Be honest about your career change and tell a story of what you are doing and why you are looking for a new career.

Final Checks

  • Make sure you proof-read your CV.
  • Check the grammar – if you’re writing in 1st person or 3rd person make sure it’s consistent throughout. We recommend writing in 3rd person as it’s a lot easier for you to write about yourself and tell a story about your career. If you’re writing about your current role, keep it in the present tense and when talking about previous roles, write in past tense.
  • We recommend Grammarly (free) which will scan all your work for errors.
  • Remember that you’re marketing yourself so make sure you get all your achievements on your CV.

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