Blog: Marketing

Check out the latest news and find out what’s happening at Salt…




Introducing Marie Claire – Practice Lead, Marketing

My Universe is… connecting top-notch marketing talent with fabulous clients to create incredible customer experience. My signature dish is… Caribbean Rum Cake… a very boozy vanilla confection guaranteed to put a smile on your face and a spring in your step. My favourite app at the moment is… Jib Jab – digital entertainment at its finest and a […]


New Year = New Hire for the Hong Kong team

Please join us in welcoming Margaret Hung to the Salt family! Margaret joins us as Practice Lead – Creative & Marketing for Salt Hong Kong. Her focus is content marketing, social media, digital marketing, CRM and account servicing roles with both leading corporate clients and international agencies. She is extremely passionate about people and excited […]


FAKE candidate CVs, a curse for real recruiters

FAKE candidate CVs are the number 1 killer to every recruiter and yet some recruiters still do it!!! This activity from the worst kind of recruiter you can possibly imagine is a sure-fire way to kill us . How is it even still possible, how do these people get away with it, they must work with […]


Saluting the magnificent effort by Salt in the Big London Night Walk

Team Salt showed their gracious spirit last Friday by participating in the Big London Night Walk organised by the Big Issue Foundation. The charity walk raised more than £70,000 to support big issue vendors with vital services that contribute to a better future. Salt was represented by 6 members of staff including CEO Elliot Dell, […]


New hire for Sydney office

We are delighted to introduce you to our newest team member Troy Buffenbarger. Previously working as part of our London team, Troy has moved to Sydney to continue his career as an international Marketing Principal Consultant. His knowledge in brand, eCommerce, product and category marketing at senior and strategic level, makes him a true subject […]


10 Tips to transform your creative online portfolio

Whichever point in your design career you may be at, your online portfolio is your professional lifeline. Your portfolio is a physical realisation of ingenuity; therefore you need to nourish it. These top 10 tips will help you kick start the process of breathing life back into your work.­ 1. Leave out the pieces of […]


Tangible Benefits of Diversity and Inclusion

Diversity and inclusion is the focus of many publications, with many tangible benefits and added value provided to business owners, however there are still misconceptions about the topic. Whether you’re a company director, marketing manager or web designer change and acceptance is successful when, it’s driven by many. Therefore we should reinforce the importance that […]


Marketing campaigns that shaped society

Powerful Marketing Campaigns­ The ability to make a difference and job satisfaction are so closely linked, most people will not remain in a role unless they feel as if they have a sense of purpose. Marketeers you are no different. Here are creative campaigns, we simply can’t resist mentally high-fiving and supporting. ­ Dove really […]


10 Tips for marketers launching an app

Salt spoke with Marina Engelvuori who heads up marketing for HQ Mobile.­She provided invaluable advice about launching mobile services in an age where spotting your competition can be a game of Where’s Wally. Tech marketing is becoming far more honest and conversational, rather than imposing messages and hard-core selling.­ Social media has equipped both consumers […]


To Go Or Not To Go

To go or not to go, that is the question. Are you tired of nurturing the technological child you built for your company?­Contract work­­ is starting to look like the way forward… But is this grass greener on the other side? Read this and you’ll know! We know from the off-start that­contract work ­is typically […]


The Secret to Career Enlightenment

There are a­few ways to re-charge your career. 1.Swap your credit card for a student card, and gain new qualifications. 2.Change career, easier said than done. You already built your success on what you know. 3.Find a career coach otherwise, known as an aggregator of all career content ­ online. 4.Move to a new company, […]


5 psychological principles for persuasion

Balancing our responsibilities, consumer desires and employer objectives makes juggling street performers of us all. But, we can count on knowing how the mind works.­ These 5 principles should turn you into a guru of persuasion.­ 1.Author of “Thinking fast and slow”, Daniel Kahneman suggests there are two ways in which people make decisions. The […]


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