Blog: Marketing

Check out the latest news and find out what’s happening at Salt…




Tangible Benefits of Diversity and Inclusion

Diversity and inclusion is the focus of many publications, with many tangible benefits and added value provided to business owners, however there are still misconceptions about the topic. Whether you’re a company director, marketing manager or web designer change and acceptance is successful when, it’s driven by many. Therefore we should reinforce the importance that […]


Marketing campaigns that shaped society

Powerful Marketing Campaigns­ The ability to make a difference and job satisfaction are so closely linked, most people will not remain in a role unless they feel as if they have a sense of purpose. Marketeers you are no different. Here are creative campaigns, we simply can’t resist mentally high-fiving and supporting. ­ Dove really […]


10 Tips for marketers launching an app

Salt spoke with Marina Engelvuori who heads up marketing for HQ Mobile.­She provided invaluable advice about launching mobile services in an age where spotting your competition can be a game of Where’s Wally. Tech marketing is becoming far more honest and conversational, rather than imposing messages and hard-core selling.­ Social media has equipped both consumers […]


To Go Or Not To Go

To go or not to go, that is the question. Are you tired of nurturing the technological child you built for your company?­Contract work­­ is starting to look like the way forward… But is this grass greener on the other side? Read this and you’ll know! We know from the off-start that­contract work ­is typically […]


The Secret to Career Enlightenment

There are a­few ways to re-charge your career. 1.Swap your credit card for a student card, and gain new qualifications. 2.Change career, easier said than done. You already built your success on what you know. 3.Find a career coach otherwise, known as an aggregator of all career content ­ online. 4.Move to a new company, […]


5 psychological principles for persuasion

Balancing our responsibilities, consumer desires and employer objectives makes juggling street performers of us all. But, we can count on knowing how the mind works.­ These 5 principles should turn you into a guru of persuasion.­ 1.Author of “Thinking fast and slow”, Daniel Kahneman suggests there are two ways in which people make decisions. The […]


Is sunshine a social media scorcher for your B2B company…It doesn’t have to be!

Social media usage on digital platforms like PCs may dwindle when the sun is out but this is no time to relax our marketing efforts. While people are spending more time barbecuing, socialising and baking their bun/ms in the sun; they certainly don’t stop using ­­social media, they simply switch to ­­mobile­­ devices. So what […]


5 Social Media Tools For Insightful Marketing

PR, social media and analytics guru,­­Andrew Bruce Smith­­shares his trump cards in managing social media.­ 1. Followerwonk is part of the Moz SEO tool set, which allows you to find influencers in your niche markets based on their popularity. Following the most popular as a rule of thumb won’t necessarily generate the most success. It […]


Diversity and Inclusion: The search for Talent

Dianne Greyson, Director of Equilibrium Mediation and partner in the promotion of diversity in the workplace discusses the potential of thinking outside of the box, incorporating that strategy into HR practices and internal promotion.­ Talent Management, Talent Acquisition and Talent Pool, what do these terms really mean? The CIPD suggests that; Talent Management is the […]


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