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Check out the latest news and find out what’s happening at Salt…
10 Tips for marketers launching an app
Salt spoke with Marina Engelvuori who heads up marketing for HQ Mobile.She provided invaluable advice about launching mobile services in an age where spotting your competition can be a game of Where’s Wally. Tech marketing is becoming far more honest and conversational, rather than imposing messages and hard-core selling. Social media has equipped both consumers […]
To Go Or Not To Go
To go or not to go, that is the question. Are you tired of nurturing the technological child you built for your company?Contract work is starting to look like the way forward… But is this grass greener on the other side? Read this and you’ll know! We know from the off-start thatcontract work is typically […]
Software News to know before you leave the office
Google I lost my phone! Nope, no I didn’t. Marketing tech is eatingup more and more enterprise budgets… Fist Punch! Artificial intelligence better at sales than humans…That’s a laugh. Find out about Googles plan to simplify Big Data. Will they pull it off… One more that’s all we ask! Game of Thrones… Microsoft […]
The Secret to Career Enlightenment
There are afew ways to re-charge your career. 1.Swap your credit card for a student card, and gain new qualifications. 2.Change career, easier said than done. You already built your success on what you know. 3.Find a career coach otherwise, known as an aggregator of all career content online. 4.Move to a new company, […]
5 psychological principles for persuasion
Balancing our responsibilities, consumer desires and employer objectives makes juggling street performers of us all. But, we can count on knowing how the mind works. These 5 principles should turn you into a guru of persuasion. 1.Author of “Thinking fast and slow”, Daniel Kahneman suggests there are two ways in which people make decisions. The […]
9 Prodigies of English design
Johnny Ive, designer of Apple products, whom you’ll recognise from product launches, once had a design of a toilet rejected by a client. He also persuaded Steve Jobs to embrace white, the apple range definitely demonstrates his subtle love for the colour… Jon Hicks, English designer of Firefox, Mailchimp and Opera interface. He […]
Is sunshine a social media scorcher for your B2B company…It doesn’t have to be!
Social media usage on digital platforms like PCs may dwindle when the sun is out but this is no time to relax our marketing efforts. While people are spending more time barbecuing, socialising and baking their bun/ms in the sun; they certainly don’t stop using social media, they simply switch to mobile devices. So what […]
5 Social Media Tools For Insightful Marketing
PR, social media and analytics guru,Andrew Bruce Smithshares his trump cards in managing social media. 1. Followerwonk is part of the Moz SEO tool set, which allows you to find influencers in your niche markets based on their popularity. Following the most popular as a rule of thumb won’t necessarily generate the most success. It […]
The Future Of Wearable Tech In Industries And Society
Salt expose’ featuring tech guru, Maria Ingold explores the development of wearable technology, the integration of it into daily life and various sectors such as the fashion, automotive and healthcare industry. With almost 25 years of experience in tech, TechcityInsider identified her as one of the top 100 people redefining digital business. She has also […]
Diversity and Inclusion: The search for Talent
Dianne Greyson, Director of Equilibrium Mediation and partner in the promotion of diversity in the workplace discusses the potential of thinking outside of the box, incorporating that strategy into HR practices and internal promotion. Talent Management, Talent Acquisition and Talent Pool, what do these terms really mean? The CIPD suggests that; Talent Management is the […]
10 Software and tech things to know this week
1.Gartner found that consumers prefer to purchase middleware and application platforms that are open source with monthly subscriptions. Infrastructure and Middleware software salestotal £15. 50 billion. That’s an eight percent increase over the past two years. 2.Facebook is locking down on users’ API data being given to apps. Previously, friend and family information was offered […]
Relocation to New York City – The Guide
New York City (NYC) is a city full of adventures and entertainment, ranging from TV shoots, cultural diversity and the world’s best restaurants and bars. It is not surprising, therefore, that we decided to start our own adventure in the land of opportunities and opened our first US office in the heart of Manhattan last […]
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