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Coordinator CRM Campaign Management

Amsterdam Permanent €35000.00 - €40000.00 per annum

One of the most admired fashion and lifestyle companies in the world is looking for a CRM Campaign Management Coordinator to join the team in Amsterdam!

Responsibilities

  • Drive technical infrastructure improvements in the following areas:
    • Campaign management – email marketing
    • Targeting & segmentation
    • Engagement driving mechanics
    • Creative comms plannin
    • Reporting
    • Loyalty
  • Clearly define the requirements/user stories to assure that internal IT teams or external vendors are able to technically devise a solution.
  • Act as a “gate keeper” of all CRM project activity to ensure projects are reasonable and justified – in accordance to the roadmap. Take ownership of the backlog, assuring that all demands are considered and manage the prioritization of what will get delivered. Consistently measure the potential value being added by the different projects, and use these insights to drive fact-based conversations to prioritize the highest value adding projects.
  • Keep all stakeholders aligned & focused on the deliverables in order to deliver the end product according to the timelines and specifications. This includes the maintenance of projects schedules and monitoring progress in order to give regular updates across the teams involved.
  • Assist CRM managers to prioritize projects to ensure business critical deadlines are always met as a priority.
  • Represent CRM and participate in the development & improvement of project management processes.
  • Contribute to vision- and roadmap development for the CRM Platform, by:
  • Introducing and driving marketing automation initiatives
  • Initiating projects to make sure that capabilities of the current CRM infrastructure are utilized to its fullest extent
  • Manage Vendor Relationships

Requirements

  • University degree (e.g. in Business, Marketing, Economics, Econometrics, Mathematics, Computer Science)
  • 0-2 year experience in digital marketing, CRM or analytics
  • 0-2 year experience in an international direct to consumer environment
  • Fluency in English (written and verbal)
  • Knowledge in the area of CRM, database and campaign management
  • Understanding of the retail direct to consumer (online & offline) industry
  • Preferably experience with consumer analytics
  • Preferably experience with Salesforce Marketing Cloud
  • Problem -solving and practical decision-making abilities
  • Strong analytics skills
  • Strong project management skills
  • Passion for innovation in the field of marketing automation
  • Strong communication and storytelling skills, written and verbal

Salt is acting as an Employment Agency in relation to this vacancy.

Job Information

Job Reference: JO-2107-244934_1626855147
Salary: €35000.00 - €40000.00 per annum
Salary per: annum
Job Duration:
Job Start Date: 01/09/2021
Job Industries: Marketing
Job Locations: Amsterdam
Job Types: Permanent

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