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Creative brilliance can be hard to identify and even harder to harness: at Salt we can spot the creative spark that will fire up your business. Traditionally, the best creative talent has always gravitated towards agency businesses, but today some excellent creative minds can also be found within large brands. Salt allows you to reach both, with extensive knowledge of the creative digital market and unparalleled networks across the industry’s top brands and agencies.
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Good news: more than 20 per cent of creative specialists, who were recently interviewed, say that their teams want to employ more people, which increases the job opportunities in the creative field.
The most popular industries for creative specialists are marketing, public relations, sales and administration. The majority of jobs needed in these industries are permanent positions and only a small amount is on contract base. The job level which is most requested by these sectors is “experienced” but not manager level.
The creative working landscape is constantly influenced by innovations and new ways of thinking. One result of this influence is that self-employment is on the forefront in the creative market. More precisely, there are not many other industries in which the self-employment rate is as high as in the creative industry. Those who prefer working on different projects and want exposure to different skillsets, could suit self-employed/freelance careers.
After 2020 and the Covid pandemic, companies are going digital and they need to make sure the websites and apps have great customer journeys, beautiful designs to stand out etc. The creative and design markets are extremely competitive but will play a key role in recovery for many businesses.
Since the creative industries become more and more digitalised, it goes without saying that employers expect creative experts to be natives in everything that is digital. This might range from website and app development, customer journeys, building wireframes, writing copy that coverts, or creating online and social media visuals. Employer’s prefer creatives to have a basic understanding of other creative sectors, including UX, UI, copywriting and creative technology, as well as being specialists in their field, to produce effective results when working in a team.
There is one particular keyword that is a must-have on every creative professional’s CV: mobile. Having mobile design experience is a huge benefit for every creative as responsive design for iOS, Android and co. is considered as a key prerequisite by all mobile users but it is sometimes not that easy to implement as mobile platforms are constantly updated and change. Two other crucial skills are website design and development. In the past year, websites are more crucial than ever before, especially in absence of being able to visit retail stores, which is why the experience of the online shopping experience must be perfect. Unless you are a mobile or website developer or designer, you are not expected to master these skills but to have a basic understanding of them and how they affect the customer.
1. During an interview for a creative role, interviewers tend to have a close look at the applicants’ portfolio and ask relevant questions about their work. Besides portfolio questions, they might also ask you the following in order to get to know you better:
2. What was your favourite project and why?
3. What technology tools do you use regularly?
4. Could you please describe your design style.
5. What is your opinion about our creative materials?
A bachelor’s degree in a creative-related field, such as graphic design, television production, advertising and publishing, might be seen as advantageous by some employers. However, what really matters in the creative industry is the professionals’ portfolio. An excellent portfolio is usually worth more than every degree which is why creatives start working on their portfolio as soon as possible and rarely do a postgraduate degree.
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