CRM Campaign Senior Manager

Salt has partnered with one of the world’s most recognized premium designer lifestyle groups.

The marketing department is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. All aspects of the brand experience from positioning to look and feel to voice are driven by the department. Always keeping the consumer at the center of decision making.

As the CRM Campaign Senior Manager you will drive design, implementation and enhancement weekly campaigns, in addition to transactional, operational and customer lifecycle automated trigger programs to ensure a seamless consumer journey executed via campaign automation tools.

You will work closely with internal departments and external vendors. You will be closely partnering the CRM Data & Operations Senior Manager in order to translate insights on consumer and purchase behaviour, into actionable campaigns and programmes.

Responsibilities

• Oversee the creation and development of consumer messaging, initiatives and experiences across Ecommerce and offline
• Manage a team responsible for the delivery and execution of BAU weekly campaigns, providing strategic and operational guidance
• Manage 4 direct reports (2 X CRM Campaign Coordinators, 2 X CRM Specialists)
• Ultimate responsibility for quality assurance across all executed campaigns
• Plan and deliver automated lifecycle campaigns via email & SMS, and in the near future onsite messaging and push notifications for various consumer life stages, segments and customer journeys
• Work closely with the analysis team to monitor campaign performance and make continuous improvements to message hierarchy, creative and copy based on maximizing campaign performance, changing business goals or alignment with team strategy
• Support a number of key strategic projects within the business; providing best practice, strategic & operational input relating to email andsms across the following:
  • Personalization Engine
  • Commercial campaigns
  • Key brand projects
• Ownership of weekly, fortnightly and monthly management reports, explaining results and variances between actual and forecasted results
• Presentation of these results to leadership (Director, Snr Director and VP level), in addition to chairing performance related meetings with operational teams
• Champion data-driven decision making – collaborating with CRM Data & Operations Senior Manager
• Be an ambassador for Consumer Journey’s strategic focus on Data Driven Marketing to enable true 1:1 Personalization for our consumers
• Drive suppression strategy to ensure optimal consumer Contact; reviewing and requesting changes to automation of suppression and supported by the CRM Automation Specialist, to deliver this.
• Task and monitor your team to ensure maximum process efficiency across the campaign creation and execution processes using our marketing automation tools.
• Support ongoing test and learn initiatives, fostering an ‘always learning’ mindset.
• Play a pro-active and highly contributory to in the Consumer Journey taskforces
• Manage brand partnerships
• Develop and maintain a good understanding of fashion and competition, researching and keeping up-to-date with trends and new innovations

Requirements

• Must have previous experience in managing at least 1 person and have hands on experience within CRM, with a strong understanding of customer lifecycle and marketing automation.
• 5+ years of experience, of which 3 years in a similar role as a CRM Manager in Fashion Retail and/or Ecommerce, preferably in an international/ multilingual environment
• University degree (e.g. in marketing, economics etc.)
• Proven results (business and customer centric) from campaigns/journeys that you delivered
• Experience in developing and executing marketing strategy
• Excellent planning and organizational skills
• Experience in managing and influencing internal and external stakeholders
• Flexible with excellent time management skills and the ability to multi-task
• Numerate, analytical and results focused with excellent attention to detail
• A clear understanding of putting the customer at the heart of decision making
• Flexible; no nine to five mentality
• Strong communication skills
• Fluent in English, both written and spoken form

Salt is acting as an Employment Agency in relation to this vacancy.