Marketing Operations Specialist

One of our clients is looking for a Marketing Operations Specialist to join the team!

They are active in the world of data-driven marketing, helping organizations who are mainly in sports, media and entertainment industries.

Whether you are a fan of cycling, hockey, music festivals, or techno events, they always try to ensure that their clients can serve the fans as best as possible. And of course they need data for that. They bring all available and relevant fan data, process it and make it usable and accessible.

Responsibilities

* Make an inventory of the initial situation in the field of marketing technology at customers and provide concrete points for improvement.

* Guide clients in the process of implementation and instrumentation of marketing technology; so devise, configure and train.

* Guide customers in the implementation of the marketing technology by proposing working methods and the instrumentation of flows and targeted communication.

* You make an active contribution in the field of information & analysis.

* Collaborate with the Data & Tech team as well as digital marketers to achieve the best possible result for the customer.

Requirements

* Bachelor/Master Degree

* 2 to 4 years of experience in a similar or related position.

* Experience with online marketing and creative digital campaigns.

* Relevant knowledge in the field of digital marketing (automation) through email marketing, web intervention tooling and conversational commerce, paid advertising

* Relevant knowledge in the field of tagging and tracking through Google Tag Manager, Google Analytics, eCommerce tracking, pixelling, CDPs and consent management.

* Knowledge of data-driven management of marketing processes is an advantage.

* Good communication skills and a good command of the Dutch and English language.

* Strong advisory skills and the ability to work independently.

Salt is acting as an Employment Agency in relation to this vacancy.