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Paid Media Campaign Manager

Amsterdam Permanent Negotiable

Salt has partnered with a global lifestyle brand in Amsterdam!

They are looking for a Paid Media Campaign Manager to join the team at the headquarter office.

As part of the in-house Paid Media team, the Paid Media Campaign Manager will be responsible for developing, implementing, tracking, and optimising campaigns across various online channels. Using your expert, up-to-date grasp of digital marketing strategies and best practices, you will help manage campaigns from concept to execution to analysis.

Responsibilities

  • Set up and manage paid media campaigns across various programmatic platforms incl. DV360, YT, Google Ads, as well as Facebook/Instagram, Snapchat and more.
  • Full-funnel campaign tracking, optimization, and reporting
  • Manage campaign budgets and spent allocation and billings
  • Lead the relationship and negotiations with publishers on Guaranteed deals, PMPs, value & share of volume per publisher, etc.
  • Develop testing roadmaps across channels working with relevant stakeholders across the business
  • Own relationship with our Communications team and build external partnerships that align with business and divisional objectives, brand identity, and values
  • Create and employ successful audience targeting, bidding, and creative strategies to segment & personalize the experience
  • Take ownership of basic account hygiene tasks incl. feed monitoring and optimization
  • Stay up-to-date on the latest Media/Adv/Tech trends, attend our partners’ workshops, and proactively suggest new and innovative data-centric solutions

Requirements

  • 5 years experience working in a paid media role on a senior specialist or manager level
  • The ideal candidate has experience working in E-Commerce or a digital agency
  • Advanced technical knowledge of Google Marketing Platforms, Feed Mgmt Solutions (ie Lengow), Analytics Tools (Adobe & GA360) and DMPs/CMPs, etc.
  • The candidate is highly analytical and skilled in communication, being able to explain and translate consumer data analysis into relevant business questions
  • Good understanding of Google Analytics, measurement studies, and attribution models
  • Able to drive large scale projects and influence senior stakeholders
  • Ability to prioritize and manage own time effectively
  • Excellent verbal and written communication skills, as well as business fluency in English (written & verbal)

Salt is acting as an Employment Agency in relation to this vacancy.

Paid Media Campaign Manager

Job Information

Job Reference: JO-2108-245855_1632316170
Salary: Negotiable
Salary per: annum
Job Duration:
Job Start Date: ASAP
Job Location:
Job Industry:
Job Industries: Marketing
Job Locations: Amsterdam
Job Types: Permanent

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Paid Media Campaign Manager

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