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Creative brilliance can be hard to identify and even harder to harness. At Salt, we know that the best Creative talent has always gravitated towards agency businesses, but Creative minds can also be found within large brands. We can help you to reach both, through our knowledge of the Creative digital market and our unparalleled networks across top Creative brands and agencies.
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Job Industry: Creative
Our client is a leading wholly NZ-owned FMCG retailer and has an opportunity for a digital content administrator to manage the web page of their flagship company. Initially, the role…
Good news: More than 20% of Creative specialists, who were recently interviewed, said that their teams want to employ more people, which increases the job opportunities in the Creative field.
The most popular industries for Creative specialists are marketing, public relations, sales, and administration. The majority of jobs needed in these industries are permanent positions and only a small amount is on contract base. The job level which is most requested by these sectors is “experienced” but not manager level.
The Creative industry encompasses many disciplines, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of design experience:
|Head of Digital||NZ$150,000 - $200,000|
|CX Designer/ Strategist||NZ$160,000 - $190,000|
|UX Senior Designer||NZ$110,000 - $160,000|
|UX Intermediate||NZ$75,000 - $95,000|
|UI Senior||NZ$100,000 - $130,000|
|UI Intermediate||NZ$75,000 - $95,000|
|UX Researcher||NZ$100,000 - $140,000|
|Creative Director||NZ$150,000 - $190,000|
|Art Director||NZ$100,000 - $160,000|
|Studio Manager||NZ$90,000 - $110,000|
|Senior Graphic Designer||NZ$85,000 - $120,000|
|Intermediate Graphic Designer||NZ$65,000 - $85,000|
|Junior Graphic Designer||NZ$50,000 - $60,000|
|Artworker/ Mac Op Intermediate||NZ$55,000 - $65,000|
|Artworker/ Mac Op Senior||NZ$75,000 - $100,000|
|Senior Copywriter||NZ$95,000 - $135,000|
|Intermediate Copywriter||NZ$65,000 - $85,000|
|3D Animator||NZ$80,000 - $100,000|
|Motion Designer Senior||NZ$90,000 - $110,000|
|Motion Designer Intermediate||NZ$65,000 - $85,000|
The Creative industry is constantly influenced by innovations and new ways of thinking. One result of this influence is that self-employment and freelancing is at the forefront of the Creative market. More precisely, there are not many other industries in which the self-employment rate is as high as in the Creative industry. Particularly, a lot of young people prefer being portfolio workers and self-employed. Another trend is that Creative professionals are most often needed for tourist events. Since they are usually one-off events, Creatives need to be available at short notice and have relevant experience.
Currently, it is prime time for Creative professionals with the right experience and skills as creative agencies have been growing, and companies have been investing more money in their creative departments. Recent noticeable changes in the market supports this trend, and the demand for creative directors, UI, UX, and product design experts will particularly increase over the next couple of years.
Having a team member responsible for user experience is becoming particularly important to businesses in every sector. UX, as it is also known, is the process of optimising an app or website to ensure that users can enjoy the best interaction possible with it. Requiring skills in both design and coding, it’s a future-proof role which is consistently in demand.
As the Creative industries become more and more digitalised, it goes without saying that employers expect Creative experts to be natives in everything that is digital. This might range from online distribution, website and customer journey optimisation, and end-to-end UI of a mobile app to the creation of online banners. One other requirement from the employer side is that Creatives need to become all-rounders, meaning that they should not only be specialists in the field that they work in, but also have a basic understanding of other Creative sectors, including UX, UI, copywriting, and creative technology.
There is one particular keyword which is a must-have on every Creative professional’s CV: mobile. Having mobile design experience is a huge benefit for every Creative as responsive design for iOS, Android and co. is considered as a key prerequisite by all mobile users, but it is sometimes not that easy to implement as mobile platforms are constantly updated and changed. Two other crucial skills are website design and development. Nowadays, websites are more often visited than an actual store, which is why the online shopping experience must be perfect. Unless you are a mobile or website developer or designer, you are not expected to master these skills but to have a basic understanding of them.
During an interview for a Creative role, interviewers tend to have a close look at the applicants’ portfolio and ask relevant questions about their work. Besides portfolio questions, they might also ask you the following in order to get to know you better:
A bachelor’s degree in a creative-related field, such as graphic design, television production, advertising, and publishing might be seen as advantageous by some employers. However, what really matters in the Creative industry is the professionals’ portfolio. An excellent portfolio is usually worth more than any degree, which is why Creatives start working on their portfolios as soon as possible and rarely do a postgraduate degree.
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