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Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.
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Job Industry: Marketing
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Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.
Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.
Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:
|Marketing Coordinator||NZ$45,000 - NZ$60,000|
|Marketing Executive||NZ$60,000 - NZ$75,000|
|Marketing Specialist||NZ$75,000 - NZ$90,000|
|Marketing Manager||NZ$90,000 - NZ$120,000|
|Senior Marketing Manager||NZ$120,000 - NZ$150,000|
One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.
Employment in New Zealand within the broader category of “sales, marketing and public relations” grew 1.6% between 2006 and 2013. This figure is projected to grow at 2.8% per year up to 2026. With these growth figures, the chances of getting work are very good for experienced Marketing specialists, specifically those with digital skills. Marketing specialists applying for entry-level roles with less experience should aim to build an online presence and portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking a recent graduate or entry-level employee on.
No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.
CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well. For roles such as media advertising and copywriting, most employers will request a portfolio of your work to prove experience and skills.
In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:
For Marketing executive roles in New Zealand, most employers expect a bachelor’s degree in marketing, business economics, communications, media studies, commerce, or any other related field. Conjoint degrees (where a degree such as marketing is tied in with another subject) can be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Marketers aiming to land a more senior position are sometimes also required to have a master’s degree.
In our latest Diversity and Inclusion interview, we speak to Amy Gómez, Senior Vice President, Diversity Strategy at Klick Health. Amy has been a cross-cultural marketer for over 25 years and is experienced with using data and insights to form marketing strategies for multicultural consumers. She also spearheads Klick’s DE&I Council focused on achieving the More...
According to recent surveys, UX design is one of the top five in-demand skills, continuing into 2021 and beyond. The job market is promising, and it is well worth pursuing a career in this field.
Managing a remote team is different to managing employees in an office environment. It can be challenging to maintain productivity and communication while also ensuring staff feel connected and motivated. These tips on how to manage a remote team can help to achieve that.
My universe is…. comply with Compliance! Fun fact about me… when I was younger, I wanted to go to Mars. My favourite place I have travelled to is… The Great Wall of China. I like to travel to historical places, and I am interested to know the history of the places. The emoji I use More...