Marketing

Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.

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Jobs: Marketing

Job Industry: Marketing

Day to day you will find yourself managing all things marketing, where you will be part of a passionate team who are all about creating a workplace where people feel…

Greenlane

Temporary

NZ$25 - NZ$30 per hour

Campaign Manager Become the new Campaign Manager of this successful global company that uses big data, deep expertise and AI driven platforms to decode human behaviour and habits. They apply…

Auckland

Permanent

Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. At Kathmandu, our purpose is to improve the well-being of the…

Christchurch Central

Permanent

This next step career contract is critical in supporting the Northern Regions response to COVID-19 through delivering the communications activity and engaging with a diverse range of stakeholders including the…

Auckland

Contract

About Kathmandu Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. At Kathmandu, our purpose is to improve the wellbeing…

Christchurch Central

Permanent

With a mission to develop and educate people to be the very best in their industry, here is an exciting next career step for a commercially focused Marketing Manager. Its…

Auckland

Permanent

NZ$90000.00 - NZ$100000.00 per annum

Support the product marketing department with promotions, marketing initiatives, development of material for sales/trade events, marketing campaigns and projects. What's in it for you: Reporting to the Head of Marketing,…

Auckland

Permanent

NZ$50000.00 - NZ$60000.00 per annum

This next step career contract is critical in supporting the Northern Regions response to COVID-19 bring your expert digital marketing skills, pull the plan together and and deliver the end…

Auckland

Contract

About Kathmandu Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. At Kathmandu, our purpose is to improve the wellbeing…

Christchurch Central

Permanent

This is an exciting opportunity to work for a world class FMCG brand that will vitalise your body and mind where no two days are ever the same. As the…

Auckland

Permanent

NZ$130000.00 - NZ$150000.00 per annum

Using a cutting edge, all-in-one platform, their mission is to simplify the end-to-end building experience by helping millions of people embarking on their building journey. We are looking for a…

Auckland

Permanent

NZ$110000.00 - NZ$120000.00 per annum + Food, Wellness programmes

About Kathmandu Kathmandu is a leading global outdoor lifestyle brand whose journey began in Aotearoa New Zealand over thirty years ago. At Kathmandu, our purpose is to improve the wellbeing…

Christchurch

Permanent

Opportunities to further your career within the Marketing industry

Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.

Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.

Salary information and career progression

Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:

Marketing CoordinatorNZ$45,000 - NZ$60,000
Marketing ExecutiveNZ$60,000 - NZ$75,000
Marketing SpecialistNZ$75,000 - NZ$90,000
Marketing ManagerNZ$90,000 - NZ$120,000
Senior Marketing ManagerNZ$120,000 - NZ$150,000
Marketing DirectorNZ$150,000+

 

Recent Changes

One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.

Future Prospects

Employment in New Zealand within the broader category of “sales, marketing and public relations” grew 1.6% between 2006 and 2013. This figure is projected to grow at 2.8% per year up to 2026. With these growth figures, the chances of getting work are very good for experienced Marketing specialists, specifically those with digital skills. Marketing specialists applying for entry-level roles with less experience should aim to build an online presence and portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking a recent graduate or entry-level employee on.

Salt’s advice for getting a job in the Marketing industry

  • Employers' Requirements

    No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.

  • CV Requirements

    CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well. For roles such as media advertising and copywriting, most employers will request a portfolio of your work to prove experience and skills.

  • Interview Preparation

    In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:

    • Please give an example of a successful marketing campaign that you have run in the past.
    • Could you work effectively and efficiently within budgetary constraints?
    • Which benefits could you bring the company?
    • Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.
  • Educational Requirements

    For Marketing executive roles in New Zealand, most employers expect a bachelor’s degree in marketing, business economics, communications, media studies, commerce, or any other related field. Conjoint degrees (where a degree such as marketing is tied in with another subject) can be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Marketers aiming to land a more senior position are sometimes also required to have a master’s degree.

Top Tip

"There are few other industries that change as quickly as marketing. Employers will be expecting to see CVs that demonstrate adaptability and growth. Discuss how you have had to adapt marketing strategies to adhere to new trends and technologies."

— Kim Curreen, Managing Consultant

Speak with Kim Curreen about Marketing

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