Marketing

Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.

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Jobs: Marketing

Job Industry: Marketing

Here is your chance to learn from a passionate team who are market leaders delivering outstanding work. It is time to put your juggling skills to practice as no two…

Auckland

Permanent

This well-known business has an exciting project to bring to market that will secure their spot as a market leader. The role is design thinking focused with the journey at…

Auckland

Permanent

This iconic NZ brand, which has been on a growth trajectory has identified an opportunity to have an expert join the business and drive the Digital Marketing on a global…

Auckland

Permanent

Our client is looking for a savvy Digital Content Specialist that can join the Digital team to support the production and delivery of the email marketing campaigns and online forms.…

Auckland

Permanent

Opportunities to further your career within the Marketing industry

Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.

Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.

Salary information and career progression

Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:

Marketing CoordinatorNZ$45,000 - NZ$60,000
Marketing ExecutiveNZ$60,000 - NZ$75,000
Marketing SpecialistNZ$75,000 - NZ$90,000
Marketing ManagerNZ$90,000 - NZ$120,000
Senior Marketing ManagerNZ$120,000 - NZ$150,000
Marketing DirectorNZ$150,000+

 

Recent Changes

One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.

Future Prospects

Employment in New Zealand within the broader category of “sales, marketing and public relations” grew 1.6% between 2006 and 2013. This figure is projected to grow at 2.8% per year up to 2026. With these growth figures, the chances of getting work are very good for experienced Marketing specialists, specifically those with digital skills. Marketing specialists applying for entry-level roles with less experience should aim to build an online presence and portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking a recent graduate or entry-level employee on.

Salt’s advice for getting a job in the Marketing industry

  • Employers' Requirements

    No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.

  • CV Requirements

    CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well. For roles such as media advertising and copywriting, most employers will request a portfolio of your work to prove experience and skills.

  • Interview Preparation

    In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:

    • Please give an example of a successful marketing campaign that you have run in the past.
    • Could you work effectively and efficiently within budgetary constraints?
    • Which benefits could you bring the company?
    • Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.
  • Educational Requirements

    For Marketing executive roles in New Zealand, most employers expect a bachelor’s degree in marketing, business economics, communications, media studies, commerce, or any other related field. Conjoint degrees (where a degree such as marketing is tied in with another subject) can be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Marketers aiming to land a more senior position are sometimes also required to have a master’s degree.

Top Tip

"There are few other industries that change as quickly as marketing. Employers will be expecting to see CVs that demonstrate adaptability and growth. Discuss how you have had to adapt marketing strategies to adhere to new trends and technologies."

— Kate Spittal, Senior Consultant

Speak with Kate Spittal about Marketing

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