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Creative Director, Brand Identity, APAC
Industry: Consumer Goods
Our client – a global company pioneering housing and bathware products is in search for a Creative Director, Brand Identity to join their growing industrial design team in Asia.
The company is operating in more than 140 countries worldwide and over 50,000 employees, having expanded internationally by acquiring some of the most trusted names in our industry.
About the role:
Working alongside the global design team and with global stakeholders, you will create the brand guidelines and creative materials/collateral and work closely with the Marketing team to deliver and position. You will lead by doing and be a vital pillar of the Global Brand Identity group. Working with the team and independently across all areas of the global business, you will ensure brand governance, guidelines and pyramids and most importantly brand purpose. This is a fully empowered role reporting directly to Leader, Global Brand Identity.
· Establish and own brand strategy guidelines that evolve and distinguish the brand, being obsessed with the brand’s purpose, consistency, and legitimacy.
· Provide expertise and industry perspective where technology, retail, and lifestyle culture meet with culturally-relevant concepts and campaigns responsible for growing brand equity and awareness while driving results
· Ensure brand integrity by working closely with regional Design Leaders and Marketing teams to drive creative direction for packaging, digital, communications and branded environments, such as trade fairs, exhibitions, showrooms and displays
· Manage external agencies ensuring brand consistency and high quality deliverables, on time and within budget.
· Analyze brand tracking, market trends, consumer need, and the competitive landscape. Uncover brand and consumer insights to inform creative direction and help the businesses connect with people in meaningful ways. Propose solutions based on these findings.
Your Skills and Experience:
· 10+ years creative leadership experience, with a proven track record of translating insights, identifying opportunities, building value propositions, and defining innovation processes and strategies.
· An outstanding portfolio showcasing your design works for global brands: packaging, digital, communications and branded environments, such as trade fairs, exhibitions, showrooms and displays.
· Excellent communicator and proven ability to build and maintain relationships with other disciplines and functions, supporting cross functional collaboration and interaction in a dynamic & ever-evolving environment.
· A compelling storyteller with a clear talent for managing the delivery of concise, emotional and thoughtful work both strategically and creatively.
· Would be an advantage if you have experience in materials drawing sketching (hand and digital), 3D and rendering software and other animation tools.
If this sounds like you and you are currently based in Singapore, APPLY now and GET IN TOUCH with SALT!
(Application without portfolio may not be considered for this position)
Registration ID R1982913
Salt Search Pte Ltd – EA 05C4494
Salt is acting as an Employment Agency in relation to this vacancy.