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Agency and client-side marketing are two very different beasts. At Salt, we not only understand the difference, but appreciate the skills involved in each practice, and exactly how it can be transferred to other marketing careers.
We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific marketing jobs that they recruit for, so this culture of learning goes beyond a passing interest.
This means our clients get industry-specific knowledge and information gathered from dozens of people who have been through the process, often from someone who has done the job they are trying to fill.
At Salt, we know where to find the most innovative specialists, and understand the emerging strategies and technologies that can give our clients an edge.
Job Industry: Marketing
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Over the past couple of years, the marketing industry has been constantly growing. Digital marketing, in particular, is flourishing, and more and more job opportunities are offered to specialists in this sector. Furthermore, industry experts say that marketing jobs will never be strongly affected by economic downturns, as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.
Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. However, there is a multiplicity of other opportunities, with in-house marketing jobs opening up across almost all industries, including the consumer, financial and information technology sectors. There are also a relatively large number of not-for-profit organisations, such as educational institutions and charities, which depend on talented marketers.
Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the below data should give you a good ballpark figure based upon your level of marketing experience:
|Junior Marketing Executive||SGD24,000-SGD36,000|
|Senior Marketing Manager||SGD96,000-SGD144,000|
One of the most typical characteristics of the marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital communications, things have changed: companies began to replace most traditional marketing channels with digital ones. As a result, it is important for marketers to move with the times, and always update their skill sets based on present trends, no matter how different they become.
For those who already have long marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.
No matter if it is a large or a smaller company, employers expect marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.
CV requirements for marketing jobs depend strongly on the specialist areas in which candidates work. According to the majority of hiring managers, some skills make the CVs of every marketing professional more desirable. These include communication skills, and the ability to plan and think strategically. In any marketing job, it is crucial to be able to express your ideas and concepts verbally or in writing.
Besides that, hiring managers tend to prefer CVs which demonstrate analytics and presentation experience. Qualitative and quantitative market research is considered just as big a bonus. For creative marketing roles, such as media advertising and copywriting, most employers will request a portfolio of work to prove experience and skills.
In no other industry is it so crucial to market yourself in an interview, and establish the right chemistry with the interviewer. Essentially, if you can sell yourself, you’re likely to be a good marketer, so are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions when applying for a marketing job, including:
Marketing careers in Asia generally require a bachelor’s degree in marketing or other related fields, such as business economics, communications, media studies, commerce. Employers will generally accept qualifications from overseas. Joint Honours degrees (where a degree such as marketing is tied in with another subject) can also be beneficial as this allows you to develop skills in disciplines that can be used alongside marketing skills. Those aiming to land a job in marketing management will sometimes be required to have a master’s degree as well.
Salt’s Principal Consultant, Jade Watson, recently spoke to Libby Cross, who leads the digital team and strategy at Hobbs London, about the impact of lockdown and COVID on digital and strategy. Libby is a self-confessed online shopping fanatic who turned her passion into a career and is now Head of eCommerce at Hobbs London. She More...
Due to the Coronavirus pandemic, many companies had to adapt their hiring practices and work remotely with their teams. With this in mind, our Australia team hosted a webinar panel discussion on Human Decentralised Design on Thursday, 2nd July at 10:00am moderated by Salt’s APAC CEO Jacqui Barratt. Hear from our panel of leading industry More...
Temping, contracting, on hire, or flexible workforce; whatever you name it, at the end of the day, it is all about choice. Salt’s APAC CEO Jacqui Barratt shares her thoughts on contracting. Globally, people are choosing to try different working options. Admittedly, this doesn’t suit everyone but every day there are millions of people choosing More...
The RCSA NZ Industry Awards is a prestigious event that recognises the cream of the crop in the recruitment, staffing and workforce solutions sector in New Zealand. It’s a hugely coveted award that highlights the outstanding achievers operating in this space. This year’s gala took place on 26th June where the celebrations were held virtually More...