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Agency and client-side Marketing are two very different beasts. At Salt, we don’t just understand the difference, we understand the skills involved in each practice and exactly how it can be transferred to other roles within the world of Marketing. We nurture relationships with industry leaders and learn from them what’s going on in their world. Many of our consultants have worked in the specific jobs that they recruit for, so this culture of learning goes beyond a passing interest. For our clients, this means they get industry-specific knowledge and information gathered from dozens of people who have been through the process and, sometimes, from someone who has done the job they are trying to fill. At Salt, we know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients an edge.
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Job Industry: Marketing
Who is it for? Our client is a regional award winning agency with offices in Singapore and Malaysia. The service some very cool clients across Asia Pacific and globally for…
Who is it for? Our client is an online Fintech brokering company What you will do? Evaluate and develop marketing strategy and marketing plan.Plan, direct, and coordinate marketing efforts.Work with…
Who is it for? Our client is an online Fintech brokering company What you will do? Plan, develop and implement our SEO strategyWork towards organic search optimization and ROI maximizationRegularly…
Strategic Partner Manager - Gaming You will act as a point of contact internally to quickly address and mediate resolution of issues raised by our Gaming Creator partners and other…
Over the past couple of years, the Marketing industry has been constantly growing. Particularly the digital marketing sector is flourishing, and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the Marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customers and retention of old customers via marketing measures.
Marketing, advertising and PR agencies represent the industries with the most job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large number of not-for-profit organisations, which depend on talented Marketers, such as educational institutions and charities.
Marketing encompasses many disciplines, both client-side and agency, so average salaries can vary significantly. However, the data below gives you a good ballpark figure based upon the level of marketing experience:
|Junior Marketing Executive||SGD24,000-SGD36,000|
|Senior Marketing Manager||SGD96,000-SGD144,000|
One of the most typical characteristics of the Marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for Marketers to change with the times and always update one’s skill sets based on present trends, even if they differentiate a lot from previous ones.
For those who already have long Marketing careers, the chances of getting work are very good, especially if you have digital skills. Those with less experience looking for entry-level Marketing jobs should aim to build an online presence and a portfolio of work that showcases their digital skills. Doing this will increase the chances of an employer taking on a recent graduate or entry-level employee.
No matter if it is a large or a smaller company, employers expect Marketing professionals to be tech-savvy and at the same time be up to date about the latest ways to market businesses. Some core skills, which help every Marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, Marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.
CV requirements for Marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every Marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills, particularly as a Marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered a big bonus as well.
In no other industry is it so crucial to market yourself in an interview and establish the right chemistry with the interviewer as it is in Marketing. Essentially, if you can market yourself, you’re likely to be a good Marketer and are proving you’re able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:
For Marketing executive roles, most employers expect a bachelor’s degree in marketing or business administration from their future employees. Marketers who would like to land a manager position are sometimes also required to have a master’s degree. Apart from the degree, Marketing specialist should also try to gain as much experience as possible from the beginning (e.g. in the form of internships) as relevant experience is sometimes as much valued as a university degree.
Fun fact about me… After matric, I studied in San Diego, California for four years while on a full tennis scholarship. At the weekend I love to… I love being active and outdoors with the people I love. You can either find me running, hiking or at the beach for a dip in the sea.My chosen More...
Fun fact about me… I am a founder of a natural hair care brand, although I don’t have any hair. The person I’d love to swap places with for a day is… Kamala Harris The best advice I’ve ever been given is… Always be fully present in the moment, no matter how insignificant that moment might seem. More...
An interview with Alan Grehan, Head of UX and Design at Octopus, about working in agency vs in-house in the Creative industry. In this ‘agency vs in-house’ interview series led by Salt Senior Consultant for Creative, Holley Potts, we speak to customers from all different sectors within the world of digital to answer the age-old More...
The COVID pandemic has unfortunately meant that a lot of people have been on furlough, are struggling to find a job or are facing redundancy as many businesses are forced to cut jobs. Many people don’t know what support they can turn to when job hunting. According to the BBC, millions of people in the UK are at More...