Marketing Specialist- Gaming Partnerships

Salt is seeking a Marketing Specialist, Game Partnerships to support awareness activations of of gaming related platform products across APAC. This person will join the APAC regional gaming marketing team focused on adding strategic value to the gaming business through scalable and impactful marketing efforts

Responsibilities

• Work directly with APAC regional lead to understand the marketing and activation needs of the Game Partnership team, and to execute marketing activations to meet those needs using in-market events, XFN collaboration and centrally developed assets
• Activate the marketing plan and collaborate closely with global, regional and in-market cross-functional teams (including PR, events, design, product, partnerships) to deliver world-class marketing: events, video case studies, product collateral, presentations etc.
• Develop content marketing for APAC marketing initiatives including owned and industry events as well as on/off platform marketing channels
• Develop a deep understanding of regional needs and market nuances
• Manage regional localization of contents and coordinate seamlessly across internal reviewers and agency contacts
• Able to present marketing operational excellence and formulate efficient processes that helps to drive effective work routine with stakeholders and partners

Minimum Qualifications

• BA/BS degree
• 5+ years’ work experience in Marketing or Product Management in technology (games, digital, consumer or B2B)
• Proven experience in the industry, with knowledge of mobile, web, PC and console gaming, game influencer marketing and competitive landscape
• Previously in a gaming content creator marketing role a plus
• Professional cross-cultural experience (APAC marketing background a plus)
• Experience leading big scale industry and internal events
• Experience partnering with creative and events agencies, product management, and engineering organizations
• Track record of cross-functional success with all levels of management, both internally and externally
• Strong project management with clear timeline, budget control and organizational skills
• Copywriting and editing experience a plus

Manage your job search in the right direction by applying via the links below. Alternatively, you can reach out on nagarwal@welovesalt.com for more details.

(CEI No: R1223390 | License No: 07C3147)

Salt is acting as an Employment Business in relation to this vacancy.